Demand Generation Marketing Manager

About Our Client:

The organization operates in the healthcare technology industry, addressing challenges related to the efficiency and accuracy of clinical diagnostics. It develops software as a medical device solutions that leverage artificial intelligence and machine learning to analyze physiological data, improving workflows such as sleep study analysis and potentially enabling earlier detection of various health conditions. The organization aims to enhance healthcare outcomes by simplifying and accelerating patient diagnosis and treatment processes.

About the Opportunity:

The DEMAND GENERATION MARKETING MANAGER will lead marketing initiatives to generate awareness, qualified leads, and sales pipeline growth for the organization’s healthcare software products. This role is critical in driving demand through multi-channel campaigns and managing marketing systems, contributing directly to business growth and customer engagement.

Responsibilities:

• Plan, launch, and optimize multi-channel marketing campaigns targeting key customer segments.
• Analyze and report on marketing funnel performance and recommend improvements.
• Administer HubSpot CRM and marketing automation tools including lead scoring and workflows.
• Develop and execute email marketing programs and newsletters.
• Manage website content, structure, and analytics.
• Lead SEO strategy for clinical and patient-facing content.
• Produce and oversee various marketing content assets.
• Coordinate webinars, trade shows, and conferences including logistics and lead follow-up.
• Manage social media presence and engagement.
• Oversee external creative contractors and vendors.
• Manage the marketing budget effectively.

Requirements:

• Minimum 5 years of B2B demand generation and marketing operations experience in healthcare or related fields.
• Proficient with HubSpot including CRM and marketing automation.
• Demonstrated success in building campaigns that drive measurable sales pipelines.
• Experience managing websites, SEO, and content creation.
• Skilled in managing external agencies and vendors.
• Strong writing, project management, and analytical abilities.
• Ability to work autonomously in a fast-paced, small team environment.

Preferred qualifications:

• Experience in sleep medicine or home sleep testing.
• Knowledge of marketing to clinicians and healthcare providers.
• Understanding of healthcare marketing compliance (FDA, HIPAA).
• Basic skills with design and web analytics tools.
• Bachelor’s degree in relevant fields.

Pay Range and Compensation Package:

• Salary range of $135,000 to $140,000.
• Stock options.

Benefits & Perks:

• Remote and flexible work arrangements.
• Health, dental, and vision insurance.
• Paid time off.
• 401(k) retirement plan.
• Paid maternity and paternity leave.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.