Principal, Marketing Analytics

About Remote

Remote is building the infrastructure that makes global payroll and employment possible for everyone, everywhere. Our team is made up of people who want to own a piece of that work, not just contribute to it. That work happens across six continents, only Antarctica left to go, entirely remote. It also requires real fluency with AI in every role, not just familiarity with it.

Our standards are high, and the ownership is total. You'll have the trust and space to find your own way to the best answer, and the support to see it through, because that's how we build things that actually work at this scale. In return, your career grows faster, because at Remote, growth is tied to results. We're founded on the principle that where someone lives should never limit what they can achieve, and we operate exactly that way.

Job Description

What this job can offer you

This is a transformative time to join Remote and make a personal difference in the global employment space as Principal, Marketing Analytics. As the highest-level individual contributor within our Marketing Analytics team, you won't just support our strategy—you will shape it.

We are looking for a visionary, highly autonomous expert to serve as the primary strategic partner to the Director, Marketing Analytics, the VP of Growth Marketing, and the broader executive leadership team. In this P5 role, you will own the long-term vision for our marketing data ecosystem, moving beyond project execution to architect frameworks that define our global marketing strategy. From pioneering next-generation predictive attribution models to unlocking the macroeconomic impact of brand equity, your governance will dictate Remote’s global investment strategy.

What you bring

• Professional Experience: Distinguished track record in marketing analytics, business intelligence, or data science, with extensive experience specifically embedded in high-growth B2B SaaS or enterprise environments.
• Architect-Level Attribution: Mastery in designing, scaling, and defending complex attribution frameworks (Multi-Touch, Media Mix Modeling, and Unified Measurement) across complex, non-linear enterprise buyer journeys.
• Macro-Funnel Vision: Deep expertise in quantifying abstract, non-paid focus areas; a proven history of designing measurement frameworks for global brand health, organic ecosystems, Share of Voice (SoV), and long-tail market expansion.
• Advanced Technical Mastery: Expert-level proficiency across the modern data stack. You are comfortable writing production-grade code, architecting data models in dbt, optimizing complex Snowflake environments, and leveraging AI/automation to scale analytical workflows.
• Ecosystem Governance: Deep familiarity navigating and integrating enterprise CRMs and automation systems (Salesforce, HubSpot) with advanced BI ecosystems (Sigma, Tableau, Looker).
• Executive Gravitas & Communication: Exceptional ability to command a room of C-suite executives, transforming dense, highly technical data structures into high-impact strategic narratives that drive organizational change.
• Language: Professional fluency in written and spoken English.
• Remote-First Mindset: While experience working remotely isn't required, a strong knack for asynchronous communication, high autonomy, and self-driven documentation is highly valued.

Key Responsibilities

Strategic Vision & Predictive Modeling

• Next-Gen Attribution & MMM: Own and evolve the architectural vision for Remote’s attribution logic. Merge multi-touch attribution (MTA) with Media Mix Modeling (MMM) to build a unified view of both performance marketing and organic Top-of-the-Funnel (TOFU) streams.
• Predictive LTV & Budget Optimization: Architect and maintain advanced Customer Lifetime Value (LTV) and predictive churn models. Direct how these high-quality predictive signals are fed back into ad platforms and algorithmic bidding engines to maximize efficiency.
• Executive Planning & Capital Allocation: Partner directly with finance and marketing leadership to drive annual and quarterly planning. Own the macroeconomic forecasting models that dictate global budget allocation and ROI expectations.

Global Frameworks & Data Governance

• Brand & Organic Quantification: Establish the global standard for measuring non-paid marketing initiatives. Build robust, defensible frameworks for Share of Voice, brand sentiment, and organic compounding to justify long-term brand investments.
• Macro-Funnel Optimization: Analyze the end-to-end B2B funnel—from dark social and initial awareness to closed-won enterprise revenue—identifying systemic friction points and multi-million dollar white-space opportunities.
• Data Strategy & Guardianship: Act as the ultimate authority on marketing data integrity. Partner with Data Engineering and RevOps to design the upstream data infrastructure, ensuring information flowing through HubSpot, Salesforce, and Snowflake remains an unassailable "single source of truth."

Leadership & Innovation

• Organizational Multiplier & Mentorship: While this role has no initial direct reports, you will serve as the technical and strategic lead for the analytics org. You will mentor senior analysts, elevate the team's technical bar, and foster a culture of analytical excellence.
• AI & Automation Pioneering: Standardize the deployment of AI, machine learning, and advanced automation within the marketing analytics stack to accelerate insight generation and eliminate manual reporting overhead.

Practicals

• You'll report to: Director, Marketing Analytics
• Team: Marketing
• Team size: Individual Contributor role with massive cross-functional influence (No direct reports)
• Location: For this position, we welcome everyone to apply, but we will prioritize applications from locations that align with our current regional team diversification strategies.
• Start date: As soon as possible

Application process

Roughly 3.5 hours across 3 weeks

• 1. Interview with recruiter
• 2. Interview with Director, Marketing Analytics
• 3. Interview with 2 marketing analytics team members
• 4. Interview with VP, Growth Marketing
• 5. Bar Raiser interview
• 6. Prior employment verification check

Benefits

Benefits

Our Full Benefits & Perks Are Explained In Our Handbook At Remote.com/r/benefits. As a Global Company, Each Country Works Differently, But Some Benefits/perks Are For All Remoters:

• flexible paid time off
• flexible working hours (we are async)
• 16 weeks paid parental leave
• budget towards co-working spaces, learning and wellness (including gym memberships)
• mental health support services
• stock options
• home office budget & IT equipment

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

• 1. Please fill out the form below and upload your CV with a PDF format.
• 2. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
• 3. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.

At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here.

Please note we accept applications on an ongoing basis.