Marketing Manager

About the Role

We are looking for a Digital Marketing Manager to join our growing marketing team and take ownership of digital marketing, marketing operations, website management, sales enablement, and field marketing initiatives.

The ideal candidate will have hands-on experience with HubSpot, ZoomInfo, digital marketing campaigns, website/CMS management, analytics, lead generation, and marketing automation. This role requires a data-driven and proactive professional who can work closely with sales and cross-functional teams to build scalable marketing processes and drive measurable business results.

Key Responsibilities

• Digital Marketing: Develop, execute, and optimize multi-channel digital marketing campaigns across email, social media, paid advertising, SEO/SEM, and content marketing.
• Manage the marketing calendar and ensure consistent messaging and brand positioning across digital channels.
• Track campaign performance, analyze key metrics, and provide actionable recommendations to improve ROI and lead generation.
• Manage marketing budgets, vendor spending, and campaign investments while monitoring ROI, Website & SEO
• Manage day-to-day website content, updates, landing pages, and campaign-related web assets.
• Collaborate with design and development teams to improve website UX, SEO performance, engagement, and conversion rates.
• Monitor website analytics and search performance and implement improvements based on data and user behavior.
• Work with CMS platforms such as HubSpot CMS, WordPress, or similar tools HubSpot & Marketing Operations
• Own and manage HubSpot marketing operations, including email campaigns, workflows, forms, landing pages, lead scoring, and marketing automation.
• Develop and maintain marketing dashboards and reports to provide visibility into campaign performance, pipeline contribution, and marketing-sourced opportunities.
• Build and optimize lead nurturing, lifecycle marketing, and automation programs.
• Ensure accurate lead management and effective alignment between marketing and sales.
• Sales Enablement & Lead Generation
• Use ZoomInfo or similar sales intelligence platforms to identify target accounts, build contact lists, and support outbound prospecting.
• Partner with the sales team to define lead qualification criteria, messaging, handoff processes, and pipeline goals.
• Develop and maintain sales enablement materials, including presentations, one-pagers, brochures, and competitive insights.
• Support sales initiatives with relevant market research and marketing content.
• Events & Field Marketing
• Plan and coordinate participation in trade shows, conferences, webinars, sponsorships, and other industry events.
• Manage event logistics, promotional activities, booth materials, registrations, and lead capture.
• Coordinate with sales teams on pre-event promotion and post-event lead follow-up.
• Measure event performance and report on lead generation and business impact, Marketing Technology & AI
• Stay current with emerging marketing technologies, AI tools, automation platforms, and digital marketing trends.
• Identify opportunities to improve campaign execution, content creation, data analysis, reporting, and marketing operations through technology.
• Test, evaluate, and implement new tools and automation that can improve marketing efficiency and business outcomes.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 3–5 years of experience in digital marketing, preferably within a B2B or technology environment.
• Hands-on experience with HubSpot or a comparable marketing automation/CRM platform.
• Experience with ZoomInfo or similar sales intelligence/data enrichment tools.
• Experience managing website content through HubSpot CMS, WordPress, or similar CMS platforms.
• Basic understanding of HTML/CSS is an advantage.
• Strong understanding of SEO/SEM, email marketing, social media, paid campaigns, content marketing, and lead generation.
• Experience working closely with sales teams on lead generation, qualification, and pipeline objectives.
• Experience supporting or coordinating events, webinars, conferences, or trade shows.
• Strong analytical and reporting skills with the ability to convert marketing data into actionable business recommendations.
• Experience managing marketing budgets, vendor expenses, and campaign ROI.
• Strong written and verbal communication skills.
• Excellent organizational, project management, and stakeholder management abilities.
• Strong interest in AI and emerging marketing technologies, with the ability to learn and adopt new tools quickly.
• Self-motivated, adaptable, and comfortable working in a growing organization where processes are continuously evolving.

Preferred Skills

Digital Marketing | HubSpot | ZoomInfo | Marketing Automation | SEO | SEM | Email Marketing | Lead Generation | B2B Marketing | Content Marketing | Website Management | WordPress | HubSpot CMS | Google Analytics | Marketing Analytics | Sales Enablement | Event Marketing | AI Marketing Tools