Performance Marketing Manager

About the Role

As the Performance Marketing Manager, you will take a strategic leadership role in managing all paid advertising channels and the overarching digital strategy. You will work collaboratively across all marketing departments, such as creative, strategy, and social teams, to ensure brand projections and milestones are clearly defined and achieved, driving optimal performance across all digital channels. This role requires a seasoned professional who can work both independently and cross-functionally, with a focus on growing, strengthening, and optimizing our partner’s digital presence online.

What You’ll be Doing:

• Strategic Planning and Execution: Develop, lead, and optimize a comprehensive paid acquisition strategy across multiple channels - display, search, social, etc. (Meta, Google, TikTok, Affiliates & More).
• Campaign Management: Oversee the entire paid ad creation process, from strategy development to audience building, targeting, scheduling, and performance measurement against specific KPIs and business objectives.
• Innovation and Testing: Orchestrate a robust testing strategy to evaluate the efficacy of messaging, ad formats and creative, audiences and targeting, bidding strategies, etc., to generate the most efficient and qualified customer engagement.
• Data Analysis and Insights: Provide insightful, data-driven learnings and strategic guidance to improve campaign planning and performance, driving better results.
• Cross-Functional Collaboration: Partner closely with cross-functional teams to support the execution of campaigns, programs, events, and initiatives.
• Trend Monitoring: Stay abreast of the latest industry trends and competitive landscape to provide recommendations on leveraging new tools and solutions and contributing to strategic discussions.
• Performance Reporting: Measure and report on optimization and learnings gathered from campaigns.
• Budget Management: Manage budget pacing, including setting up processes to avoid under/overspends, ensuring efficient use of resources.

Who You are:

• Experience: 5+ years of media buying and budget oversight experience.
• Analytical Mindset: A data-driven mindset with experience leveraging quantitative and qualitative data to analyze content and derive actionable insights.
• Automation and efficiency driver: Develop and integrate processes emphasizing efficiency at scale through automation. Must have prior experience.
• Leadership Skills: Demonstrated ability to lead and mentor junior team members, with excellent organizational and time management skills.
• Problem Solver: A builder mentality with the ability to ‘roll up your sleeves,’ analyze data, pull critical insights, and share business recommendations with the team.
• Communication Skills: Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
• Industry Knowledge: Prior Digital Paid Media experience is a must.
• Self-Starter: Detail-oriented and self-motivated with a proactive approach to driving results.

Our Culture:

We believe in a highly collaborative, high exchange environment between teams and people, with freedom of creation and responsibility for the best delivery.

We value and encourage the habit of reading and research, learning and sharing knowledge, people who are able to move and relate to people from environments “different from yours” and constant personal and professional development. We encourage the use of new technologies employed in the creation of disruptive ideas. Where efficiency is concerned we are big believers of learning and adapting, if you think something would yield more efficient results we want to hear your take.

We live in a culture of entrepreneurial thinking, where everyone has a fundamental role in building a part of REISE.

All our vacancies are open to anyone, as we value, above all, respect, thoughtful and a highly ethical environment. We believe that the enrichment of culture is based on the singularities of each of our employees, and how we come together.

Fundamentally we believe in collective impact, and what that means for not just the industries we operate in, but how that work translates as value to the communities we help grow. 87% of people choose a brand whose values closely resonates with theirs, we believe in more than just thumb stopping content, but rather the future we are helping to shape and the value we create. Where possible we try to inject our +IMPACT framework to our initiatives, taking into account not only marketing KPIs but also societal value for partners and communities.

Did you identify with the description above? Do you believe you are fully aligned with our Culture? What we want are talents and people who want to make a difference with their skillsets.