Digital Marketing Manager

FULL-TIME

APRIL 18, 2025

REMOTE-USA

About Registria:

Registria is the market leader in providing product ownership experience solutions. We work with over 150 well-known consumer durable and consumer electronics brands (such as Whirlpool, Sony, Fujifilm, Bosch, etc.). From registration through the many subsequent moments a brand may interact with its customers, Registria helps brands define and manage their buyers’ product ownership experiences. We have a global available market, reach tens of millions of consumers each year and are working on exciting areas such as AI and deep analytics to bring greater value to our clients and in turn, their customers.

About the Role

We’re looking for a hands-on, creative Digital Marketing Manager with experience in B2B SaaS and a knack for bold strategies, managing systems and executing campaigns across the digital landscape. This person will own our digital marketing ecosystem, working to attract, engage, and convert target audiences through smart, measurable campaigns.

You’ll work closely with marketing peers and cross-functional stakeholders plus a few trusted contractors to execute regular communications and lead generation efforts with a watchful eye for performance optimization. This role requires someone who can toggle between strategy and execution—someone who knows how to build, launch, and refine digital campaigns from the ground up.

Key Responsibilities

• Plan and execute multi-channel B2B campaigns, including trade show pre/post outreach, prospect nurturing, and client communications.

• Build and manage landing pages, email marketing workflows, and segmented audience lists in HubSpot.

• Coordinate regular email communications to clients and prospects and oversee campaign reporting and performance.

• Assist with sales enablement including tools such as self-guided and custom demos.

Social Media & Content Distribution

• Manage our LinkedIn presence (primary channel) and monitor other social accounts.

• Partner with contractors and internal stakeholders to develop, publish, and promote high-quality content across digital channels.

CRM & Lead Management

• Manage and optimize lead flows between data sources, Salesforce, and HubSpot.

• Own lead scoring models and implement logic based on engagement and recency to improve conversion quality.

• Regularly maintain and refine our segmented target audiences

Marketing Tech Stack & Analytics

• Administer and optimize tools like HubSpot, Google Analytics, Tag Manager, LeadFeeder, and Tourial.

• Track, analyze, and report on monthly B2B marketing metrics and campaign performance.

• Collaborate with HubSpot and tool-specific customer success managers to ensure integrations are running smoothly and driving value.

Collaboration & Contractor Oversight

• Coordinate with content partners by providing briefs, outlines, and resources to ensure consistent brand voice and quality.

• Manage updates to key website pages, blog content, video assets

What You’ll Need to Succeed

• 3–5+ years of digital marketing experience in a B2B SaaS or tech company.

• Strong proficiency with HubSpot (CMS + Marketing Hub); experience with Salesforce, Tourial and Google Analytics is a plus.

• Experience running digital campaigns end-to-end—strategy, copy, build, reporting.

• Confident working with segmentation, lead scoring, and list management.

• A self-starter who’s organized, proactive, and comfortable working in a small but fast-paced marketing team.

• Excellent written communication and collaboration skills.

Location, Compensation and Benefits:

• Comp Target of $75-85K annually (based on expected contribution)

• Equity and bonus eligible position

• Benefits package including health, vision, dental insurance; 401(k), unlimited PTO

• US-Only Remote position. Preference towards CO or CA but not required.

• We are not offering to sponsor a Visa for this role.

• Submit resumes to: marketing@registria.com

If you’re a self-starter, bold thinker, and problem solver who wants to drive impact without bureaucracy, let’s talk. !