Principal Sales Engineer, Reforge Insights

About Reforge

Reforge is evolving to empower product teams beyond education. Alongside expert training, we now offer AI-powered tools designed to help teams ship high-quality software faster. With two innovative tools already launched and more on the way, we combine cutting-edge software with the earned insights of the world’s top practitioners. Join us as we shape the future of product management!

OUR OPERATING VALUES

Our operating values are opinionated on purpose. We don’t aim to be everything to everyone. Their distinctness is meant to be used as a common set of threads that bond us together on our mission. We use our values to operate, solve problems, make decisions, evaluate/reward team members, and determine who and how we hire. You can see our full set of values and the decisions behind them.

• ⛴️ Delivering value to customers is all that matters.
• 🔂 Maximize the pace of improvement.
• ⚡️ Small teams do bigger things.
• 🧠Think like an underdog.
• ⚙️ Be a problem-solving machine.

About This Role

* Seize a 4× Growth Curve: You’ll work on Reforge Insights, which is growing 3X to 4X YoY.

• Take the Torch From the Founders: The sales motion is still founder-led. We need a seasoned SE who can grab the playbook, iterate fast, and own the whole technical win. No layers of management—just impact.
• Build for Product Leaders: Our buyers are PMs, Product Ops, VPs Product & CPOs. If you love chatting building, roadmaps, and feedback loops, you’ll feel right at home.
• Play at the AI Frontier: We’re weaving generative AI into every customer touchpoint—personalized onboarding flows, self-service diagnostics, and automated insight surfacing. You’ll shape, test, and ship these experiences.
  Small, High Performance Team: <40 teammates, no bureaucracy, rapid iteration.

Who You'll Work With

You'll work closely with Product, Engineering, our key customers, and our founder to build a successful SaaS business.

What You'll Own

• Own Pilots: Partner with Account Executives to design and deliver world-class, storytelling-based pilots, run pointed discovery sessions, and own proofs of concept of Reforge’s solution.
• Integrate Customer Data: Implement integrations between Insights and third-party services or customer data sources (e.g. setting up APIs, webhooks, and data pipelines with Snowflake, BigQuery) to unlock instant insights. Write or tweak code (TypeScript / Node.js) to connect systems together.
• Accelerate Deployments and Use Case Expansion: Partner with Customer Success to manage full production roll-outs and use case expansion for customers.
• Be an in-house Expert: Be an in-house expert in Reforge’s product and stay up-to-date on product releases and new features.
• Be the Voice of the Customer: Work with product to translate customer pains you are seeing into product requirements; ship fixes & features at startup speed.

Skills & Experience We Are Looking For

* You Have Done It Before: 6-8+ years as a Sales Engineer, Technical Product Manager, Solutions Architect, or Implementation Lead selling SaaS to product, data, or engineering teams.

• Run on Urgency: You live by the mantra “respond in <10 mintues, solve in <1 day.”
• Technical Proficiency: Strong coding skills in JavaScript / TypeScript,. with experience in React, Node.js, as well as SQL. (You don’t need to be a senior engineer, but you do need to be comfortable reading and writing code to debug issues and build integrations.)
• Love Product: You have an appetitive for learning about the world of product management, data, and AI.
• AI-Enthusiast: You are constantly experimenting with AI products and technology to figure out ways of creating a better customer experience and scaling your work. You are constantly building automations to automate yourself and take on new problems.
• Bridge Biz & Tech: You can whiteboard data architecture for a customer and connect it to team value for a product leader.
• Startup DNA: You thrive in fast-adapting environments, contribute beyond the job description, and love figuring out new problems.

Benefits

The internal mission of Reforge is to create an environment where you create the best work of your career. In order to do that we offer:

• Remote-first & Flexible - Everyone does their best work in different environments. We operate as a distributed-first team and offer financial support that enables you to create the schedule and environment that fits to you. We also ask that every employee block off 2-3 hours of daily “deep work,” ensuring that you always have uninterrupted time and can keep a schedule that enables you to do your best work.

• Top-tier Healthcare -

• Medical - Choice of PPO 500, PPO 250, or HDHP 3300 with a max coverage of 100% of premiums for employees and 70% for dependents.

• Dental & Vision - 99% of premiums for employees, and up to 70% for dependents.

• Health Savings Account - For those that choose to enroll in the HDHP, includes semi-monthly company paid contributions.

• Competitive Compensation - Salary + equity package aligned with top-tier tech companies.

• 401(k) - We offer the opportunity for you to contribute to a 401k directly from your paycheck.

• Flexible PTO - Having plentiful “off the grid” time is a key to doing your best work. We offer flexible PTO. Take time when you need it. Everyone must take at least 10 days per year, and we highly encourage more.

…and much more

Compensation

We have built a data-driven Compensation Philosophy at Reforge, with the intent of enabling all employees to do their best work. When setting compensation for each role, we use bands that include a target salary; on occasion we will extend an offer above or below the target if the skills presented in the interview process show spikes or peaks—but this is rare, and the highest likelihood is that your offer will be at target.

The target salary for this role is $217,000. Equity is also included and will be discussed during the interview process.

We do not negotiate offers because our compensation philosophy is based on equitability and intentional placement within the market.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

At Reforge, we believe that diverse teams build better products—and a better future. We're committed to creating an environment where people of all backgrounds, identities, and experiences can thrive.

This Means

• Proactively seeking out diverse talent and reducing bias in our hiring process
• Fostering a culture of inclusion where every voice is heard and valued
• Continually learning and evolving our practices as we grow

We know that building an equitable workplace is an ongoing effort, not a one-time initiative. We're committed to doing the work—and to holding ourselves accountable along the way.

If you’re excited about this role but don’t meet every single qualification listed, we still encourage you to apply. We believe skills can be developed and potential can’t always be captured on a resume.