Brand & Product Marketing Manager

ABOUT US

Reflo (WWW.REFLO.COM) have burst onto the apparel scene to bridge the gap between sustainable clothing and high-performance premium sportswear.

Our goals are monumental and go beyond selling a lot of gear - we aim to plant 1 million trees and recycle over 5 million plastic bottles in our first 5 years. That is something we can all be proud of.

We are a start-up that has achieved great things in a very short existence; including signing multi-year international collaborations and bringing onboard Harry Kane as our first global ambassador and investor.

We celebrate our vibrant work culture and boast that our external partners are treated well, therefore our internal environment should echo that. We have created awesome initiatives to ensure our team loves working here, including birthday leave, gym memberships, and a set number of “duvet days.” Plus, don’t miss out on asking about “The Dream Machine”!

ABOUT THE ROLE

We’re looking for a Brand & Product Marketing Manager to lead the strategic planning and execution of go-to-market campaigns across our product range, while also taking ownership of how our products are positioned, communicated, and understood by customers. From seasonal launches to high-impact brand moments, you’ll own the full rollout — ensuring creative ideas become compelling, commercially effective campaigns across every channel.

This dual role blends brand storytelling with product marketing excellence. You'll act as the key connector between creative, product, social, partnerships, eCom, experiential, PR and our freelance network — ensuring our product narratives are consistent, differentiated, and deeply aligned with our brand purpose.

RESPONSIBILITIES

• Lead campaign planning and delivery for all seasonal and capsule product launches
• Define and implement go-to-market strategies, including messaging frameworks, timelines, channel plans, and asset requirements
• Craft compelling product positioning and messaging that translates technical features into clear customer benefits
• Own the end-to-end process for brand and product shoots — including planning, casting, logistics, and on-the-day execution
• Collaborate with creative and content teams to ensure product and brand narratives are clear, consistent, and engaging
• Coordinate campaign rollout across all channels: web, social, email, retail, experiential, ambassadors, PR, and events
• Maintain and manage the master campaign calendar to align and communicate upcoming activities across departments
• Partner closely with eCom, creative, partnerships, and product teams to ensure alignment between product strategy and marketing execution
• Utilise AI tools to drive efficiency in campaign planning, production, and optimisation
• Track campaign performance, analyse results, and make recommendations for continuous improvement

ABOUT YOU

This is a hands-on, highly organised role for someone who thrives in fast-paced environments, combines strategic thinking with flawless execution, and has a sharp eye for detail and a commercial mindset. Experience using AI tools to enhance productivity and creativity is a strong advantage.

ESSENTIALS

• 6+ years of experience in brand, product, or campaign marketing — ideally within apparel or performancewear
• Proven ability to deliver end-to-end product launches and integrated marketing campaigns
• Strong product marketing expertise, with experience crafting messaging and positioning strategies
• Confident in shoot production and managing multiple projects simultaneously
• Highly organised, proactive, and detail-oriented
• Digitally fluent — experienced with social, eCom, CRM, and AI-driven tools
• Passionate about sport, with an appreciation for golf and performance apparel
• Curious, adaptable, and excited to help shape a category-defining brand

IMPORTANTLY

At Reflo, we thrive on collaboration and expect everyone to dive in beyond their core responsibilities! We believe in rolling up our sleeves and working together to achieve our collective goals.

• Embrace a proactive, solution-oriented mindset, seeking opportunities to enhance the team's success and support the development of the sustainability mission across all areas of the business.
• Contribute feedback on process improvements and workflow optimizations for the company including identifying and integrating AI where possible.
• Share knowledge and expertise with colleagues to foster a culture of continuous learning and skill development.