Performance Marketing Manager

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Refine Labs is a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. We’re a values-driven company and we aim to hire based on merit and a willingness to do what it takes to succeed long-term. You’re a great fit for the role if you’re entrepreneurial and have extensive marketing experience in fast-paced, high-growth environments.

As a Performance Marketing Manager, you will support a Director of Demand Generation and collaborate together to drive growth for your book of clients. You will be responsible for the research, campaign build-out, analysis and optimization of client’s paid media campaigns. You’ll have the opportunity to work on diverse projects across multiple verticals with a focus on implementing innovative demand generation programs. This role is client facing and will be expected to interface and communicate with clients via Zoom, email, and Slack.

We’re building a Talent Destination for the best minds in B2B marketing. You’ll work alongside people who challenge the status quo, care about doing it right, and want to grow. If you’re ready to step into a high-impact role and lead work that moves the needle, let’s talk.

Salary target for this position is $95k.

​​Note: Our operations are entirely remote, however we are presently prioritizing candidates for our pool that reside in the following states: CA, CO, FL, GA, IL, IN, IA, MD, MA, NY, NC, OK, OR, PA, TN, TX, VA or WA.

By submitting your application for this position through LinkedIn, your profile will be added to our candidate pool. Should review of your qualifications align with an immediate business need and result in a decision to pursue your candidacy, you will be contacted by our recruiting team.

What you'll do at Refine Labs:

• Paid Media Campaign Management: Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand. Perform audience research to develop new campaign ideas for paid search and paid social. Manage day-to-day performance across several media channels including, but not limited to: LinkedIn, Meta Ads, Google Ads, & Microsoft Ads.
• Data Analysis and Reporting: Analyze performance data and report on results, including campaign results, creative performance trends, data stories and spend recommendations. Rapidly iterate on strategy based on findings.
• Budget Management and Pacing: Effectively allocate and pace media spend across the channels that you manage to drive key business results for your clients.
• Client Management: Interface regularly with clients, prepare reports, presentations & other client facing materials to showcase the results and impact of your efforts.
• Cross-team Collaboration: Partner closely with a Director of Demand Generation to co-design strategic marketing campaigns for your book of business.

You Need:

• Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment
• An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments
• The ability to identify trends & insights through in-depth data analysis
• Google Ads & Analytics certifications preferred!
• Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.])
• Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager.
• Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls.
• Empathy – for our team, our partners, our clients, and their customers
• To be a team player with exceptional communication and interpersonal skills
• The ability to clearly articulate ideas, frame problems and offer solutions
• Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail
• To be adept at juggling many projects at once, working cross-functionally while never losing sight of goals and timelines
• To be able to effectively communicate expectations to team members in a timely and clear fashion
• The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals

Interview Process:

The typical interview process for Performance Marketing Manager at Refine Labs is 4 rounds, including an intro call, technical assessment, team alignment, and a final presentation requiring presenting on a work sample. Our interview process assesses a candidate's technical, client management, and presentation skills.

Process transparency: We receive a high volume of applications and, as a small team, it isn’t possible to review every submission in depth. That means some strong candidates may be missed. If you’ve applied before and see this role posted again and believe you’re a strong fit, we encourage you to apply. We’re real people behind the process and want to hear from candidates who see a clear alignment with the work.

Perks:

• Flexible schedule in a 100% distributed workforce
• Premium employer-sponsored health coverage - medical, dental, & vision
• Paid parental leave
• 401(k) w/options for employer match
• Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
• No Meeting Fridays
• Company kick-off trips and virtual team activities
• It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe and focus on psychological safety!
• We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed.

Refine Labs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.