Event Marketing Manager

KEY RESPONSIBILITIES

• Drive pipeline growth and brand awareness across AMERICAS, EMEA, and APAC through product marketing and event programs.
• Manage end-to-end event logistics (e.g., booth staffing, AV, catering, schedules, and client hospitality).
• Develop and execute regional marketing communication plans, including digital and third-party sponsorships.
• Align closely with sales to support territory planning and optimize pipeline coverage and acceleration.
• Design demand generation initiatives and account-based marketing programs for targeted enterprise accounts.
• Collaborate with business development to prioritize and follow up on leads.
• Enable the sales team with timely updates on marketing initiatives.
• Track and analyze campaign and event performance; optimize based on key metrics.
• Oversee event marketing budgets and maintain ROI-focused dashboards.
• Craft personalized messaging and webinar content tailored to target accounts.

QUALIFICATIONS

• 4+ years of experience in product and event marketing roles.
• Strong background in demand generation and campaign execution.
• Proven ability to deliver measurable engagement and pipeline growth.
• Skilled at crafting content across various channels (emails, ads, SDR scripts, etc.).
• Experience supporting account-based marketing strategies and regional planning.
• Solid collaboration skills with cross-functional sales and marketing teams.

KNOWLEDGE & SKILLS

• Bachelor's degree in Marketing, Business, or Communications preferred.
• Ability to deliver tailored messaging and articulate clear value propositions.
• Proficient in segmentation, budgeting, and business case development.
• Understanding of the B2B sales cycle and demand creation tactics.
• Competence with marketing analytics and performance metrics.
• HubSpot and predictive analytics tool experience.
• Strong content creation and presentation abilities.
• Expertise in end-to-end event planning, including tradeshows, webinars, and client experiences.