The Content Marketing Manager will lead the development and execution of a strategic content marketing plan to drive brand awareness, thought leadership, and customer engagement across business verticals. This role will own the content calendar and produce high-quality, industry-leading content, including newsletters, webinars, emails, social media, paid advertisements, website copy, and more. The ideal candidate is a confident self-starter and strategic writer who can craft compelling narratives that resonate with our audience.

Key Duties

Own, develop, and manage the content marketing strategy to support overall marketing goals, ensuring alignment with brand positioning and business objectives.
Write and edit high-quality, engaging content that enhances brand awareness, establishes thought leadership, and supports lead generation and customer retention efforts.
Collaborate with product marketing and sales to develop go-to-market initiatives, including email/content calendars, battle cards, market intelligence analyses, and customer-facing collateral.
Strengthen and manage the social media presence and strategy across RedSail brands, driving both internal and external engagement.
Utilize data and analytics to inform content strategy, measure performance, and optimize content marketing efforts for better engagement and conversion.
Work closely with the creative team to ensure brand consistency and compelling storytelling across all campaigns.
Collaborate with the digital marketing team to align content efforts with SEO, paid media, email marketing, and website strategy to maximize reach and impact.

Education/Training

Bachelor's degree in Journalism, Public Relations, Communications, or related field

Required Work Experience/Skills

3+ years experience in content marketing, preferably B2B organizations
Excellent writing portfolio and background
Strong PR background
Comfortable and confident working with senior leaders on time-sensitive corporate communications for customers and prospects
Experience using Microsoft Dynamics
Excellent communication, collaboration, and leadership skills
Ability to manage multiple projects simultaneously and meet tight deadlines
Strong attention to detail and ability to maintain high-quality standards

Discretionary Judgment

Uses independent judgment and discretion based upon the employee’s experience in the position and knowledge of the products, equipment, and services
Uses good judgement and possesses ethical work values

Physical Demands, Working Conditions, and General Employment Guidelines

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equipment