Senior Marketing Manager

As a Marketing Manager at RedGIFs, you will be responsible for turning creator understanding into creator growth, and creator growth into creator monetization. You will work closely with our product, engineering, and leadership teams to convert our massive traffic into active, verified, and paying creators that meet both user needs and business goals.

About the Company

RedGIFs is a bold, creator-first adult social media platform that empowers content creators to share and grow their work in an open, sex-positive environment. With around 70 million monthly visits, we’re home to thousands of professional creators who connect with fans, promote their services, and build communities on their own terms.

We operate in a fast-moving, fully remote environment that thrives on collaboration, agility, and innovation. Our culture is friendly, inclusive, and growth-oriented — we believe in building openly, moving quickly, and supporting each other every step of the way.

Benefits

• Paid Vacation: 31 days of paid vacation per year.
• Agile Environment: Scrum-based agile working environment.
• Skill Development: Various stipends to support your growth and learning.
• Birthday Gifts: Celebrating your special day with a thoughtful birthday gift.

About You

• Proven marketing experience in digital platforms, with a track record of driving user conversion, retention, and monetization rather than just top-of-funnel traffic.
• Deep empathy and understanding of digital content creators, with the ability to interpret creator behaviors, needs, and business challenges.
• Strong strategic thinker who understands how to build content that guides users step-by-step through the marketing funnel (Awareness, Education, Reputation, and Monetization).
• Excellent communication and storytelling skills to elevate brand reputation and build trust within niche communities.
• Adaptable, organized, and reliable; you maintain a clear, level head when strategies shift and bring a calm, structured approach to problem-solving.
• Strong analytical mindset and attention to detail, capable of using data and creator feedback to optimize campaigns and marketing strategies.

About the Role

This is a full-time job role requiring the following tasks and deliverables:

• Own the creator journey, guiding creators through the funnel with clarity and consistency to ensure they understand the business value of RedGIFs.
• Develop and execute B2B/B2C creator marketing campaigns focused on increasing platform sign-ups, verifications, and premium paid subscriptions.
• Create and manage educational content initiatives (such as profile optimization guides, linking strategies, and platform analytics education) to help creators grow their businesses.
• Build and protect the brand’s reputation by leveraging case studies, creator voices, and consistent messaging to make RedGIFs the go-to trusted platform for adult creators.
• Collaborate closely with internal teams to ensure the marketing strategy aligns with product updates and wider business goals.

About the Tech

• Marketing & Analytics Analytics: Analytics tools (e.g., Amplitude, Google Analytics, Meta) to track funnel conversion
• Content & Communication: Modern CRM/Email marketing platforms and social media management tools
• Collaboration Ecosystem: Notion, Slack, and Figma (for reviewing marketing assets)