(Senior) Employer Branding / Recruitment Marketing (m/f/d)

Company Description

About Redcare Pharmacy:

As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today.

About The Role

This is your chance to shape and grow Redcare's Employer Brand from the ground up in the Netherlands and elevate our presence across Germany (particularly within tech). You'll be part of our HR team and work closely with recruiters and hiring managers to position Redcare as an employer of choice, both offline and online. This is a hybrid role that can be based in our headquarters in Sevenum or our office in Cologne or Berlin.

Job Description

About your tasks:

Employer Brand Strategy & Execution

• Develop and implement localized employer branding strategies for the German and Dutch markets for both volume and office recruiting.
• Act as brand guardian for all candidate-facing content ensuring consistent tone and messaging.

Recruitment Marketing Campaigns

• Plan and execute data-driven campaigns on platforms like LinkedIn, Indeed, Glassdoor, Kununu and relevant local job portals.
• Monitor campaign performance and optimize using data insights for effective reach and engagement.

Content Creation & Storytelling

• Produce high-quality content including social posts, employee stories, videos, career site updates, and event assets.
• Partner with employees to create authentic narratives reflecting our culture and values.

Events & Community Engagement

• Coordinate Redcare's presence at job fairs, university events, and meetups in Germany and the Netherlands.
• Support local employer brand activations and internal ambassador programs.

Analytics & Reporting

• Track and report key KPIs such as campaign ROI, engagement, and employer reputation.
• Present actionable insights and recommendations for continuous improvement.

Qualifications

About you:

• Proven experience in employer branding or recruitment marketing in an international environment with focus on a German market. Dutch market knowledge is a big plus.
• Expertise with LinkedIn, Indeed, Glassdoor, Kununu, and local job boards.
• Confident using analytics tools (e.g., LinkedIn Campaign Manager, Google Analytics, Excel).
• Data-savvy, detail-oriented, and driven to create a strong candidate experience.
• Skilled in content creation with a good eye for visual storytelling.
• Experience planning and executing digital and in-person campaigns and events.
• Strong communicator who loves building connections and sees the power of engagement and storytelling.
• Fluent in English and German. Dutch skills are a plus.

Additional Information

About your benefits:

Benefits

In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits:

• Welcome days: We want you to feel at home with us from the very first day. Therefore, we welcome you with our comprehensive onboarding program.
• Mental Health: Get quick and professional help from psychologists of Nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
• Work from Home: If your role does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Employee referral program: Because you know best who fits in with us, successful recommendations are rewarded with a bonus.