(Senior) Employer Branding / Recruitment Marketing (m/f/d)

Job Description

About your tasks:

Employer Brand Strategy & Execution

• Develop and implement localized employer branding strategies for the German and Dutch markets for both volume and office recruiting.
• Act as brand guardian for all candidate-facing content ensuring consistent tone and messaging.

Recruitment Marketing Campaigns

• Plan and execute data-driven campaigns on platforms like LinkedIn, Indeed, Glassdoor, Kununu and relevant local job portals.
• Monitor campaign performance and optimize using data insights for effective reach and engagement.

Content Creation & Storytelling

• Produce high-quality content including social posts, employee stories, videos, career site updates, and event assets.
• Partner with employees to create authentic narratives reflecting our culture and values.

Events & Community Engagement

• Coordinate Redcare's presence at job fairs, university events, and meetups in Germany and the Netherlands.
• Support local employer brand activations and internal ambassador programs.

Analytics & Reporting

• Track and report key KPIs such as campaign ROI, engagement, and employer reputation.
• Present actionable insights and recommendations for continuous improvement.

Qualifications

About you:

• Proven experience in employer branding or recruitment marketing in an international environment with focus on a German market. Dutch market knowledge is a big plus.
• Expertise with LinkedIn, Indeed, Glassdoor, Kununu, and local job boards.
• Confident using analytics tools (e.g., LinkedIn Campaign Manager, Google Analytics, Excel).
• Data-savvy, detail-oriented, and driven to create a strong candidate experience.
• Skilled in content creation with a good eye for visual storytelling.
• Experience planning and executing digital and in-person campaigns and events.
• Strong communicator who loves building connections and sees the power of engagement and storytelling.
• Fluent in English and German. Dutch skills are a plus.

Additional Information

About your benefits:

In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits:

• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.
• Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month.
• Mental Health: Get quick and professional help from psychologists if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal Development: We are all constantly learning. That's why we support and foster your career development through internal & external training and help you grow.
• Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
• Sports & Health: Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.