Senior Online Marketing Manager

About the Company

redBus.in (makemytrip India Private Limited) is India's largest online bus ticketing platform operating across India, SEA & LATAM (Part of GO-MMT group, Nasdaq: MMYT). We have the largest network of bus operators and satisfied customers booking up to 250,000 transactions a day through mobile and desktop channels. With over 400,000+ live routes in multiple continents, we host the largest inventory of bus seats from private bus operators and state road transport corporations. We are a true Indian MNC with global presence and operations across India, Singapore, Malaysia, Indonesia, Vietnam, Cambodia, Peru, and Colombia. In India, redBus works with 6300+ bus operators with services across 50,000+ routes and a customer base of more than 10 million. Our other product lines include redRails to book train ticketing and redHotels for Hotel Booking. redBus at its heart is about people. As the pioneer in our space, we are passionate about creating amazing experiences for passengers, partners, and our people. Energized by a great work environment, where talent is nurtured, innovation is celebrated, and challenges are conquered, we journey towards creating fulfilling moments for everyone whose lives we touch. Always striking a balance between getting the job done, while also having fun along the way. So here is to being a Great Place to Work! At redBus, our work fundamentally transforms the way people experience road journeys. Our focus has remained to make road transportation more efficient and reliable through technology innovation and winning partnerships with all ecosystem players thereby delivering solutions that truly enrich the lives of our customers and partners. When it comes to intercity travel by road, we are the most important, the most valuable, and the most celebrated business in India with millions of customers and thousands of business owners counting on us. It is a privilege to work on extending this globally by making our products work in other markets and to impact even more people. Today, as we think beyond bus journeys, we are guided by our vision to be innovative and stay true to our heritage of creating value for all players by targeting unsolved problems.

About the Role

Senior Performance Marketing Manager

Responsibilities

• Own the performance marketing strategy across Google and Meta, covering both app and web acquisition.
• Plan, launch, optimize, and scale campaigns across Google Search, App Campaigns, Performance Max, Display, YouTube, and Meta.
• Manage budgets, bidding strategies, forecasts, and channel allocation to maximize business outcomes.
• Drive improvements across key metrics including CPI, CAC, ROAS, conversion rate, revenue, and customer quality.
• Optimize the full acquisition funnel, from impressions, CTR, and CVR to installs, transactions, retention, and repeat behaviour.
• Build and manage a structured experimentation roadmap across creatives, audiences, bidding, offers, landing pages, and app journeys.
• Identify and scale new growth opportunities through audience expansion, channel diversification, creative innovation, and emerging platforms.
• Align campaign strategy with consumer behaviour, market trends, promotional events, and seasonal demand.
• Collaborate with product, analytics, content, design, category, and business teams to improve conversion and customer experience.
• Develop dashboards, reporting frameworks, and performance reviews that translate data into clear business recommendations.
• Use AI tools and automation to improve campaign planning, reporting, creative workflows, monitoring, and decision-making.
• Lead, mentor, and develop a high-performing digital marketing team.
• Present performance, forecasts, risks, opportunities, and investment recommendations to senior stakeholders.

Qualifications

• Educational Qualification: MBA is preferred but not Must
• Years of Experience (Minimum & Maximum): 7 to 10 years of experience in performance marketing, growth marketing, digital acquisition, or a related field.

Required Skills

• Experience in B2C, D2C, marketplace, e-commerce, travel, fintech, or consumer technology businesses.
• Experience scaling campaigns during high-traffic events, promotional periods, or seasonal demand spikes.
• Exposure to DV360, Apple Search Ads, affiliate marketing, partnerships, programmatic advertising, or other acquisition channels.
• Practical experience using AI tools for campaign analysis, reporting, creative ideation, and workflow improvement.
• Familiarity with automation tools such as n8n, Make, Zapier, or similar platforms.
• Experience working across multiple markets, products, or categories will be an added advantage.

Preferred Skills

• Customer acquisition and transaction growth
• Revenue and ROAS improvement
• CAC and CPI efficiency
• App and web conversion improvement
• Customer quality, retention, and repeat behaviour
• Budget utilization and forecast accuracy
• Experimentation velocity and quality of learnings
• Team performance and capability development

Why Join Us

• Own high-impact growth levers across acquisition, revenue, and marketing efficiency.
• Work on a high-scale consumer platform used by millions of customers.
• Manage meaningful budgets and solve complex, real-world growth challenges.
• Influence marketing, product, analytics, and customer experience.
• Build modern performance marketing capabilities using data, AI, and automation.
• Lead a team and shape the future of digital growth within the organization.