Marketing Analyst Segmentation & Coordination

Job Description

Role Overview: Marketing Analyst Segmentation & Coordination

We are seeking a data-driven and results-oriented Marketing Analyst to join the Laboratory Solutions strategic marketing team on a temporary basis. This role will be instrumental in unlocking customer insights, building behavior-based segmentation models, and driving marketing performance optimization across channels. The ideal candidate combines strong analytical skills with business acumen to support smarter campaign planning, coordinated execution, and improved ROI. This position plays a key role in evolving our marketing approach to be more insights-led, scalable, and customer-centric.

Key Responsibilities:

• Build and Refine Customer Segments: Analyze customer behavior, purchase history, product mix, and channel preferences to develop dynamic segments that improve targeting across strategic and transactional accounts.
• Support Campaign Targeting and Planning: Partner with strategic marketing, eCommerce, and commercial teams to align segment insights to marketing calendar activities, sales initiatives, and supplier campaigns.
• Enable More Personalized Engagement: Develop actionable profiles for key segments to guide messaging, offers, and channel strategy (email, paid media, content, etc.).
• Coordinate Across Downstream Levers: Identify areas of misalignment or overlap across campaign calendars and recommend opportunities for consolidation, sequencing, or targeting refinement.
• Track and Optimize Segment Performance: Analyze campaign and content performance by segment to surface insights and support test-and-learn strategies.
• Build Reporting Dashboards: Support creation of dashboards and visualizations to inform performance reviews, strategic planning, and leadership reporting.

Qualifications:

• 4-6 years of experience in marketing analytics, customer insights, or business analysis
• BA/BS degrees in Marketing or Life Sciences with marketing experience
• Experience with data driven behavioral segmentation
• Strong analytical skills with proficiency in Excel and data visualization tools (Power BI, Tableau, etc.)
• Experience working with CRM and marketing automation tools (C4C, Adobe/Marketo)
• Familiarity with lifecycle marketing, and B2B / B2C campaign planning
• Ability to translate data into actionable recommendations for marketing and commercial teams
• Experience in life sciences, B2C eCommerce, or B2B distribution environments is a plus

What Success Looks Like:

• Clear and actionable customer segments used consistently across marketing, sales, and campaign planning
• Better coordinated marketing execution across disconnected calendars and demand channels
• Improved ROI through more targeted messaging and resource allocation
• Dashboards that inform quarterly reviews and FY26 planning with real customer intelligence