Reclip is a new social media app with over 1.5 million downloads that is changing the way teens capture and share moments. This is how it works: https://www.instagram.com/p/DCXUo5vSMpH/

Reclip is exploding with Gen Alpha and we are looking for some design help for a very exciting initiative.

Objective

Turn Reclips into a compelling, visually distinct shareable asset that gets posted to other platforms (e.g. Snapchat, Instagram, TikTok) and conveys to users who watch them, what exactly they are watching ie. A retroactively captured IRL moment This asset should:

Convey what a Reclip is: An authentic audio clip caught retroactively (with potential animations).
Spark curiosity and engagement from viewers on other platforms
Align with Reclip’s brand tone, aesthetic, and Gen Alpha sensibility

Target Platforms (in the following order of Importance)

Tiktok
Instagram
SnapChat

Core Concept

“Caught After the Moment” This is the magic of Reclip. The asset should feel like a surprise time capsule, like someone stumbled on a wild or emotional moment, authentic moment and managed to save it after it happened. It shouldn’t feel staged or scripted — it should feel spontaneous, authentic, and slightly voyeuristic (in a fun way).

Requirements

Must-Haves

A visual cue that this is a recorded audio moment, e.g. waveform animation, audio bars, timestamp, or a subtle “Reclip saved” icon
Clear Reclip branding (logo or watermark in corner, color palette, font)
It needs to be distinct and recognisable so when people see it, they immediately notice that it's something unique.
Optional ideas: a hook line such as
- “This just happened… ”
- “Saved with Reclip 🔁”
- “Wish you heard this live?”
- “Reclip caught it” “Caught in 4k” (We can test multiple copy lines)
- IRL Clipping

Format & Specs

Vertical video format (1080x1920)
Shareable as a Story
Lightweight animation OK, but must be mobile-optimized and platform-friendly
Include safe zones for captions/stickers
Deliver as .mp4 or .mov (with .png fallback)

Tone & Brand Alignment

Aesthetic: clean, slightly playful, Gen Alpha-forward
Feel: spontaneous, authentic, witty
Colours: use Reclip’s core brand palette. See end of doc
Fonts: match Reclip’s brand fonts (or approved alternates)

Inspiration & References

Capcut Green screen Templates
NGL sharable Asset
Meme format
Hopecore
Reclip Idea
Snap “memory” filters and retro visuals
Visuals that evoke nostalgia and “wish I caught that” energy

Other inspo (both audio + visual)

Reclip as a Time Machine?

Rewind Sounds

Harp/Dreamlike sounds

What You’ll Be Doing

Reclip is a brand-new concept, and because it’s so unique, many people find it hard to understand. That’s why we want to redesign what a Reclip looks like and explore creative ways to make it intuitive and easy to grasp.

This is where you come in! Once hired, your main task will be to redesign a Reclip so that anyone can immediately understand what it is and how it works.

Deliverables