Senior Lifecycle Marketing Manager

Rebrandly is the leading platform for branded link management, helping businesses create, track, and optimize their branded short links. We empower companies to strengthen their brand presence across all digital touchpoints while gaining valuable insights into their link performance and audience engagement.

Established in Italy in 2015, Rebrandly has operated as a remote-first company since its inception. With the teams located in the US and Europe, our diverse and global team serves tens of thousands of customers in over 30 countries. Our platform is trusted by millions of users and global brands worldwide, including Versace, Toyota, PayPal, and Zillow.

Purpose:

We're seeking a Senior Lifecycle Marketing Manager to join our growing marketing team. Working alongside our Content Director and our Growth Director, who focuses on acquisition and new channel development, you'll own the complete customer journey from first touch through expansion and advocacy. You'll be responsible for turning prospects into customers and customers into advocates, while maximizing lifetime value at every stage of the funnel.

As a senior individual contributor reporting to the head of marketing, you'll have significant ownership over customer journey optimization, email marketing systems, and revenue expansion initiatives. This is a hands-on role that requires both strategic thinking and tactical execution.

This role is fully remote in the US.

About You:

This role is perfect for a growth-minded marketer who is experienced at building impactful email programs, increasing conversion rates throughout the funnel, and driving revenue growth from existing customers. You're a hands-on builder who can identify challenges and take action. You know your job isn’t to check a box, it’s to drive results, and adjust your strategy accordingly. And you have a track record of success that shows it.

What You'll Do:

Customer Lifecycle & Email Marketing

• Design and execute comprehensive customer lifecycle email campaigns from onboarding, through retention, and expansion.
• Build and optimize lead-nurturing automation sequences to move prospects through the funnel.
• Create customer onboarding sequences that drive activation and early value realization.
• Manage all email marketing initiatives, including outbound emails, newsletters, product updates, and promotional campaigns.
• Develop and execute customer revenue programs including referrals, upgrades, and expansion campaigns.

Revenue Optimization & Funnel Management

• Execute technical marketing implementations for specific customer personas and use cases
• Optimize PLG conversion funnels from first visit through customer activation
• Execute sales enablement initiatives to support the sales team with qualified leads and customer insights
• Test, track, and optimize all customer journey touchpoints for maximum conversion

Technical Implementation & Integration

• Set up and manage email & CRM integrations to ensure seamless data flow
• Implement and optimize marketing automation workflows in our tech stack
• Execute technical marketing implementations, including tracking, attribution, and reporting systems, to report on your success

Campaign Execution & Analysis

• Execute and optimize multi-channel campaigns focused on customer journey progression
• Conduct ongoing testing and optimization of all customer touchpoints
• Provide detailed performance reporting and analysis on customer lifecycle metrics
• Collaborate with the Growth Director to ensure seamless handoff from first visit to acquisition to lifecycle programs

We'd Love To Hear From You If You Have:

• 5+ years of experience in full-funnel marketing, email marketing, or customer lifecycle management in a PLG SaaS environment
• Proven experience driving revenue through customer onboarding, nurturing, and expansion programs
• Strong technical skills with marketing automation platforms, CRM systems, and email marketing tools
• Data-driven approach with experience in funnel analysis, cohort analysis, and customer journey optimization
• Hands-on experience with A/B testing and conversion rate optimization
• Strong project management skills with the ability to execute complex, multi-touch campaigns
• Excellent written communication skills with the ability to create compelling email content and customer messaging
• Self-starter mentality with the ability to work independently in a remote environment
• Customer mindset–you put yourself in the shoes of the customer to understand their needs, how to deliver them value, and how to drive action.

Why You'll Love Working at Rebrandly

Rebrandly provides its full-time US employees with comprehensive benefits, including:

• Health & Wellness: Comprehensive medical, dental, and vision coverage with generous company contributions toward monthly premiums to keep you and your family healthy. We cover 100% of the premiums for short-term and long-term disability, basic life and AD&D insurance. Plus additional support through HSA/FSA options and mental health resources with Talkspace.
• Work-Life Balance: Enjoy unlimited Flexible Time Off to recharge when you need it, giving you the flexibility to balance your professional and personal life.
• Financial Security: Build your future with our 401(k) plan featuring company matching, helping you invest in long-term financial well-being.
• Remote-First Culture: We're committed to supporting our distributed team with the flexibility and resources you need to do your best work from wherever you are.
• Our Values: Join a team that lives by our core values of Builder Mindset, Customer First, Transparency, and Gratitude. We believe in creating solutions, putting customers at the heart of everything we do, communicating openly, and appreciating the contributions of our teammates.

Rebrandly does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in the United States, without sponsorship from the company.

Rebrandly is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.