Marketing Manager, Acquisition - SaaS

The Company:

Rebrandly has been recognized as one of the leading software companies globally by G2. The company's branded link-management platform ensures that links are safe, secure, and engaging for individuals, agencies, businesses, and developers, driving optimal performance. Rebrandly follows a product-led growth (PLG) model, where the product plays a central role in user acquisition, retention, and revenue expansion.

With a diverse and global team spanning the US, Ireland, Italy, Germany, and Spain, Rebrandly caters to tens of thousands of customers in over 30 countries. Established in Italy in 2015, Rebrandly has operated as a remote-first company since its inception. Headquartered in the US, with offices in Rome, Rebrandly serves millions of users and global brands worldwide, including Versace, Toyota, PayPal, and Zillow. For more information, please visit www.rebrandly.com.

Purpose

As Manager / Senior Manager of Acquisition Marketing, you'll drive our product-led growth strategy and lead initiatives that accelerate user acquisition, engagement, and revenue growth. You'll be the driving force behind our top-of-funnel acquisition strategy, combining data-driven decision-making with creative growth initiatives to scale Rebrandly’s link management solutions across diverse industries.

About You:

You're a strategic and hands-on growth marketing manager who thrives in fast-paced environments. You have a proven track record of driving significant growth through product-led initiatives and a passion for experimentation. You're equally comfortable diving deep into data analysis and crafting high-level growth strategies. Most importantly, you're an autonomous self-starter who can transform ideas into impactful results.

What You’ll Do:

• Design and execute comprehensive growth marketing strategies that drive user acquisition and revenue
• Lead end-to-end growth experiments, from hypothesis development through implementation and analysis
• Own key metrics, including user acquisition, activation, retention, and revenue growth
• Develop and optimize our product-led growth funnel through continuous testing and iteration
• Build and execute data-driven customer segmentation strategies
• Lead website optimization initiatives to improve conversion rates across the user journey
• Create and implement paid and organic top-of-funnel initiatives that drive conversion and growth.
• Establish testing frameworks and growth processes that can scale with the company
• Collaborate with product and engineering teams to implement growth initiatives

We’d Love To Hear From You If You Have:

• 5+ years of growth marketing experience, with demonstrated success in B2B SaaS
• Proven track record of driving growth through product-led initiatives
• Proven ability to develop and execute successful top-of-funnel growth strategies, including paid media, SEO, affiliate marketing, etc.
• Experience with marketing automation tools and CRM systems
• Deep understanding of conversion rate optimization and funnel optimization
• Strong expertise in data analysis, A/B testing, and experimentation frameworks
• Analytical skills with the ability to translate data into actionable insights
• Bachelor's degree in Marketing, Business, or a related field

While It’s Not Required, It’s An Added Plus If You Also Have:

• Experience in link management, URL shortening, or related SaaS products
• MBA or advanced degree in a related field
• Experience with PLG growth marketing in both B2B and B2C environments
• Knowledge of programming or technical skills (SQL, Python, HTML/CSS)
• Experience with product analytics tools (Amplitude, Mixpanel, etc.)

What we offer:

• Opportunity to make a significant impact in a high-growth SaaS company
• Autonomy to implement and own growth initiatives
• Competitive compensation package
• Professional development opportunities
• Collaborative, innovative work environment

Rebrandly provides its full-time US employees with a competitive compensation package. In addition to attractive salaries, the company offers comprehensive benefits including:

• Unlimited PTO
• Medical, Dental, and Vision health insurance plans
• Supplemental benefits: STD, LTD, Life and AD&D Insurance, HSA or FSA, and Talkspace
• Roth and Traditional 401(k) plans with company match
• Flexibility of remote work is supported by a company-provided technology package.

That's all to say: these job listings are approximations!

If you're a curious and passionate person, we want to hear from you.

Rebrandly is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.