Digital Marketing Specialist (Contractor)

About the Organization:

Reasons to Believe is a Christian nonprofit organization dedicated to opening people to the gospel by revealing God in science. Our international team of STEMM (science, technology, engineering, mathematics, and medicine) scholars and theologians shows the harmony between the latest scientific discoveries and the Bible.

Role Overview:

We’re looking for an experienced US-based digital marketing specialist to assist with paid ad campaigns (Google, Meta, Amazon) and improve conversion rates.

Must-haves: 3+ years of experience in PPC and CRO, a proven track record of campaign ROI, and alignment with the organization’s mission. Experience in the faith-based nonprofit sector is a plus.

The ideal candidate will possess exceptional communication skills, meticulous attention to detail, a positive attitude, and a strong work ethic. You’ll strategize, execute campaigns, optimize funnels, analyze data, and drive results.

Key Responsibilities:

• Strategy: Help develop a paid media strategy for Google, Meta, Amazon, and other platforms to drive results for awareness, email acquisition, product sales, fundraising, course registrations, and other objectives. Provide suggestions for creative direction, segmentation, testing, and budget allocation.
• Campaign Execution: Build, monitor, and optimize ad campaigns across multiple platforms.
• Funnel Optimization: Provide and implement suggestions for conversion rate optimization of landing pages and other funnel assets.
• Data Analysis: Track campaign performance and provide reports and recommendations to stakeholders.

Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field preferred
• At least 3 years of experience in PPC and CRO, with a proven track record of Google, Meta, and Amazon campaign performance and funnel optimization
• Excellent organizational skills and a demonstrated ability to manage multiple tasks with high attention to detail
• Strong communication and interpersonal skills, capable of working collaboratively and independently

Compensation:

The starting pay rate is $45 per hour, with potential increases based on experience. This is a contract position requiring 15 hours per week. You will be an at-will vendor to, not an employee of, Reasons to Believe.

To apply:

Please submit your resume and cover letter detailing your interest in this position and how your skills and experience make you a suitable candidate. We look forward to hearing from you!