Regional Marketing Manager

About Reap

Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement.

Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services—from issuing Visa cards to facilitating cross-border payments.

Backed by leading investors including Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance.

We Want You!

We are seeking a Regional Marketing Manager based in Mexico or Brazil to lead our marketing efforts in the LATAM region.

You're An Ideal Candidate If

• You want to be part of a high-growth company that's breaking new ground
• You constantly seek to up your game and go beyond business as usual
• You’re an OOB thinker and thrive on experimenting with new ideas
• You're a vocal team player who's ready to roll up your sleeves and get hands-on
• You have a track record of delivering results on time, no excuses
• You’re self-motivated and thrive in a fast-paced, dynamic and fun environment
• Able to perform effectively in a hybrid workplace

Responsibilities

• Develop and execute field marketing strategies tailored to the LATAM market focusing on lead generation and building brand awareness.
• Creative and innovative marketing mindset to create guerrilla marketing plans that generate outsized customer and media interest.
• Execute integrated marketing campaigns across various channels, including digital, events, and direct marketing, with clear objectives and KPIs.
• Understand local market trends, customer needs, and competitive landscape within the fintech industry to provide insights to headquarter teams.
• Cultivate and maintain relationships with local partners, influencers, and industry stakeholders to enhance brand visibility and credibility in the region.
• Plan and oversee local events, webinars, and conferences within plan and budget.
• Collaborate across functional teams including sales, product, and customer success.
• Monitor, analyze, and report on marketing performance metrics, with a data-driven marketing mindset to plan strategies and optimize ROI.
• Willingness to travel within LATAM region to execute the marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum of 7-10 years of experience in regional field marketing, preferably within the fintech, web3 or SaaS sectors. Having both B2B and B2C experience is a plus
• Fluent in English, and Spanish or Portuguese, with excellent verbal and written communication skills. Mandarin speaking skill is a plus
• Ability to develop innovative marketing strategies that drive engagement and stand out in the market
• Proven ability to manage multiple projects simultaneously with attention to detail, and meeting budgets and tight deadlines
• Excellent vendor negotiation and management skills
• Strong analytical skills with a data-driven approach to decision-making and planning
• Ability to work collaboratively across teams in multiple countries in a fast-paced, dynamic startup environment
• Proficiency in using AI tools in marketing
• Based in Mexico or Brazil

What We Offer

• Opportunity to work with a great team in a fast-growing fintech startup
• Flexible work arrangements in a hybrid working environment
• A culture of innovation, inclusion, competition and fun

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