Reporting to the Head of Marketing, the Product Marketing Manager is responsible for supporting the go-to-market strategy and execution, streamlining internal release processes, and collaborating to tailor messaging, packaging, and delivery of the REBA solutions to market. You will drive the product commercialization process, working closely with cross-functional teams such as Product Managers, Engineering, Marketing, and Sales teams. You will work with product managers to improve the product offering based on the results and feedback from the marketing and sales channels. Collaboration is crucial to your success in this role as you will work across different teams. This is a core role at the heart of all operations at REBA.

RESPONSIBILITIES:

· Own the go-to-market product roadmap, strategy, and execution of product launches

· Develop value proposition and messaging frameworks, and drive articulation of product portfolio positioning aligned to REBA’s mission and goals

· Work closely with Product Managers to identify needs and sharpen product offerings based on competitive landscape and feedback from customers

· Collaborate with teams to create compelling sales and marketing collateral as well as messaging and internal/external communications to drive adoption/conversion

· Identify product training needs and work with the Training department to conduct sales enablement training for key product launches

· Collaborate with Marketing to produce data-driven market stories, case studies, product guides and execute/participate in webinars that support the business objectives

REQUIREMENTS:

· 5+ years of product marketing experience at a prop tech company and/or multi-family industry

· Experience building and executing marketing and go-to-market plans

· Superb communication skills, verbal and written, and presentation skills

· Strong analytical skills and a data-driven mindset

· Ability to influence and motivate colleagues across cross-functional teams and in a start-up environment

· Team player, contributor, and cheerleader

· Master multitasker

· BA/BS degree preferred, MBA or advanced degree a plus