Program Manager, Web Marketing

Role:

The Program Manager, Web Marketing plays a critical role in driving the execution and

operational management of our clients web marketing portfolio, supporting both high-visibility

initiatives and ongoing business-as-usual (BAU) web programs across multiple business units.

This role combines end-to-end program delivery with operational rigor, cross-functional

coordination, and process optimization across the web production lifecycle.

As the web ecosystem evolves toward scalable, AI-assisted and system-driven production

models, this role will support the transition by helping operationalize intake, prioritization, and

execution frameworks that improve speed, consistency, and quality across web marketing

programs. The Program Manager will serve as a key connector across Web Marketing, UX

Design & Content, and agency teams to ensure seamless execution and alignment to business

priorities.

In parallel, this role will help maintain and scale the BAU web marketing portfolio by ensuring

structured prioritization, clear scope definition, and consistent delivery across a diverse set of

initiatives ranging from campaign launches to ongoing site updates and optimizations.

This role will contribute to the evolution of web marketing operations by supporting governance

frameworks, documentation standards, and AI-assisted workflows that enable more scalable

and efficient production across the ecosystem.

The ideal candidate brings strong program management fundamentals, operational discipline,

adaptability in fast-paced environments and ambiguity, and the ability to manage multiple

concurrent workstreams while maintaining alignment and delivery momentum.

Responsibilities:

Program Delivery & Web Execution (40%)

● Own end-to-end program delivery across the web production lifecycle, from intake and

planning through execution, launch, and optimization

● Partner with cross-functional teams and agencies to define scope, deliverables,

timelines, resourcing, and localization for web initiatives

● Drive delivery of website design, content, and campaign experiences in partnership with

UX design and content, and production teams

● Identify and manage dependencies across Web, MarTech, Engineering, Analytics, and

external partners

● Ensure timely, high-quality delivery across multiple concurrent projects while maintaining

stakeholder alignment

BAU Portfolio Management & Prioritization (20%)

● Support and help operationalize intake, prioritization, and capacity planning across BAU

and campaign workstreams

● Ensure alignment of incoming requests to business priorities, available resources, and

overall portfolio goals

● Help manage competing priorities and maintain visibility into portfolio health, risks, and

dependencies

● Contribute to reducing reactive, low-impact work by supporting structured intake and

prioritization frameworks

Operational Excellence & Process Optimization (15%)

● Establish and scale processes to manage scope, quality, performance, and risk across

web marketing initiatives

● Identify and implement process improvements that increase speed, quality, and

scalability

● Apply performance data, experimentation insights, and best practices to improve

execution outcomes

● Support agency coordination and ensure external partners operate within defined

workflows and standards

AI-Assisted Workflows & Scalable Production (15%)

● Support the integration of AI-assisted workflows and automation into web marketing

execution

● Help identify opportunities to scale repeatable production through templates, systems,

and automation

● Assist in operationalizing emerging AI-driven production models (e.g., self-service

publishing, document-to-web workflows)

● Partner with cross-functional teams to improve efficiency through workflow

standardization and tooling

Governance, Documentation & Enablement (10%)

● Contribute to governance frameworks and operational standards that ensure consistency

and quality across the portfolio

● Assist in maintaining documentation, playbooks, and reusable templates for web

marketing execution

● Support onboarding and enablement of stakeholders and partners on workflows, tools,

and processes

● Help reinforce best practices across web production, content development, and

campaign execution

Please note we are unable to reply to any direct applications and can only accept applications from this job ad.

We work with our clients to offer exceptional Managed Services, please see our website for more details:

wearereadytalent.com