Customer Lifecycle Marketing Manager

Are you an experienced senior marketing manager with a passion for B2B customer engagement?

Do you thrive in fast-paced, dynamic environments and love working with data-driven insights?

We are looking for a seasoned proffessional to join our clients team.

What you'll do:

 Develop and oversee the comprehensive lifecycle marketing strategy for Small,

Medium and Enterprise customers, directing your team to execute campaigns that drive customer activation, engagement, growth and retention

globally.

 Lead strategy development and provide direction to your team on customer

segmentation, campaign positioning, and messaging based on customer and competitor

insights.

 Partner with global commercial and product marketing teams to ensure marketing

strategies are grounded in customer needs and market opportunities.

 Oversee campaign execution from strategy through deployment, including timeline

and budget management, while your team handles day-to-day creative development

and execution.

 Analyse campaign performance data and customer feedback to

continuously optimise strategies and provide coaching to your team on performance

insights.

 Support organisational change management to drive adoption of new campaigns

and processes across your team and cross-functional partners.

 Mentor and develop your direct reports on best practices, strategic thinking, and

campaign execution.

 Ensure all activities comply with brand guidelines, legal and data protection

requirements.

 Provide strategic input on marketing automation systems and processes to improve

What we are looking for:

 10+ years of B2B marketing experience, including campaign management in a SaaS

or enterprise software company.

 Demonstrated leadership experience managing marketing teams and/or initiatives.

 Strategic mindset with curiosity and creativity.

 Ability to adapt quickly to change and thrive in ambiguity.

 Strong organizational skills, attention to detail, and ability to manage multiple

priorities independently.

 Excellent communicator with the ability to articulate messages clearly to diverse

audiences.

 Data-driven mindset with strong analytical skills.

 Native English fluency with exceptional written and verbal communication skills.

 Collaborative team player who inspires others with a positive attitude and empathy.

Note: This is a temporary position covering maternity leave.

We review every application submitted through LinkedIn official application process. Please do not send direct messages or LinkedIn connection requests to our team members regarding this role. Due to the high volume of applicants, doing so will not fast-track your application and may be viewed as a failure to follow the application instructions. Thank you for helping us keep the process fair and organised for everyone!

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