Director of Growth & Marketing Operations

Job Title: Director of Growth & Marketing Operations

Location: Remote

Job Type: Full-Time

Own the company’s growth engine by using data and analytics to drive decision-making, optimize funnels, and lead execution teams (callers, email, SEO, content, affiliates). Your mandate is to consistently scale funded deals at a healthy CAC.

Core Strengths Required

• Proven Growth Track Record – Able to point to past campaigns or companies where you scaled acquisition, grew revenue, or reduced CAC through analytics and optimization.
• Data Mastery – Skilled at working with large data sets in tools like LookerStudio, GA4, CRMs, and Excel/Sheets. Comfortable slicing data by channel, funnel stage, and customer segment.
• Business Analytics – Strong in modeling LTV, churn, attribution, and forecasting. Able to connect marketing data to real business outcomes.
• Team Leadership – Experienced at leading specialists (callers, SEO, email, content, affiliates) and holding them accountable without needing to execute every task yourself.
• Process Builder – Capable of designing workflows and cadences for outbound, lifecycle marketing, and reporting.
• (Bonus) Experience in financial services, lending, or fintech is a strong plus.

Responsibilities:

Data & Reporting

• Build executive dashboards showing CAC, CPL, funded loan volume, approval-to-funding conversion.
• Spot trends, bottlenecks, and opportunities weekly.
• Translate complex data into clear business insights for leadership.

Outbound & Lifecycle Marketing

• Manage two outbound callers (scripts, cadences, KPIs).
• Oversee email/SMS sequences for key funnel stages (e.g. “Plaid Not Connected”, “Approved Contract Not Signed”).
• Monitor deliverability and continuously optimize messaging.

SEO & Organic Growth

• Direct SEO/content team on keyword targets, content roadmap, and link building.
• Track SEO’s impact on lead quality and funded deals.

Growth Strategy

• Run controlled experiments (ads, landing pages, offers, outreach tactics).
• Forecast ROI and guide resource allocation (time and budget).
• Own the growth playbook to ensure processes are repeatable and scalable.
• What This Role Is Not: Not just a campaign executor — you won’t be writing every email or running every ad.
• Not a junior analyst — you’ll own growth outcomes, not just pull numbers.

Benefits:

• Remote Work: Fully remote position with flexible working hours.
• Salary: Competitive USD-based salary.
• Growth Opportunities: Clear path for career advancement, ownership of key growth initiatives, and the ability to shape the company’s growth strategy as it scales.