Job Overview
We’re seeking a talented Social Media Manager to lead social media strategies for our portfolio of finance clients. You’ll research industry trends, craft strategic content calendars, analyze performance metrics, and ensure all activities align with client goals and brand identities. Working closely with our design and marketing teams, you’ll elevate our clients’ social presence, drive engagement, and contribute to our social media service offerings. If you’re passionate about social media and thrive in a fast-paced, regulated environment, this is your chance to make an impact.
Key Responsibilities
- Conduct in-depth research on social media trends and best practices in the finance industry to inform innovative strategies.
- Develop and execute monthly social media calendars for multiple client brands, ensuring consistent, strategic, and timely content delivery.
- Create, schedule, and manage compelling content (posts, graphics, videos, stories) across platforms like LinkedIn, Instagram, Discord, X, and more.
- Analyze key performance metrics (engagement, reach, conversions) to evaluate content effectiveness, identify top-performing styles, markets, and regions, and optimize strategies.
- Collaborate with the design team to produce visually appealing content that aligns with client brand identities and resonates with target audiences.
- Plan, schedule, and execute promotional campaigns to maximize impact and meet deadlines.
- Partner with the marketing team to integrate social media efforts with broader campaigns and enhance our social media service offerings.
- Manage daily social media activities for client accounts, including posting, monitoring, and engaging with followers to build community and brand loyalty.
- Oversee paid social media campaigns (e.g., LinkedIn Ads, Meta Ads) to amplify reach and achieve client objectives.
- Ensure all social media content complies with financial industry regulations and client brand guidelines.
Qualifications & Skills
- Minimum of 3 years of experience in social media management, with a proven track record managing multiple brands or accounts, preferably in finance or regulated industries.
- Strong research skills to identify effective social media strategies and adapt to industry trends.
- Expertise in planning and executing comprehensive social media calendars across platforms like LinkedIn, Instagram, Discord, X, and others.
- Analytical mindset with experience using social media analytics tools to drive strategy and optimize performance.
- Proven ability to manage promotions and deliver results in a fast-paced environment.
- Proficiency with social media management tools such as Hootsuite, Sprout Social, or similar.
- Experience with paid social advertising, including campaign setup, targeting, and optimization.
- Excellent communication and collaboration skills for working with design and marketing teams.
- Detail-oriented with strong organizational abilities to handle multiple projects and deadlines.
- Ability to work independently in a remote setting and manage time effectively.
Bonus
- Hands-on experience with paid social advertising campaigns, including budget management and ROI analysis.
- Proven success in implementing viral growth strategies or achieving significant follower growth.
- Background in finance, economics, or related fields, or experience working with financial clients.
Benefits
- Competitive salary with performance-based incentives.
- Flexible remote work arrangement.
- Opportunities for professional growth and development.
- Collaborative and innovative work culture.
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