Social Media Manager

Social Media Manager - RATAVA

About RATAVA:

RATAVA is a cutting-edge video production and B2B communications platform leveraging AI to enhance brand messaging and creative output. We are seeking a dynamic and innovative Social Media Manager to elevate our brand presence and showcase the transformative power of AI in video production.

Job Description:

As the Social Media Manager for RATAVA, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand goals and resonates with our target audiences across various platforms. You will focus on demonstrating the unique capabilities of RATAVA's AI-driven video production. You will be working as a part of the current social media and creative team.

YOU MUST INCLUDE A PORTFOLIO TO BE ACCEPTED!

Proactive Outreach & Relationship Building:

• Initiate and manage direct outreach campaigns to build relationships and foster collaborations.
• Actively participate in relevant online communities and discussions to establish RATAVA as a thought leader.
• Develop and maintain a database of contacts and relationships.
• Use LinkedIn to actively find and reach out to potential B2B clients, generating leads and working closely with the sales team.

Community Cultivation & Engagement:

• Foster a vibrant and engaged online community by encouraging dialogue, responding to comments, and initiating conversations.
• Create opportunities for audience participation, such as Q&A sessions, polls, and user-generated content campaigns.
• Monitor and manage online sentiment, addressing any negative feedback or concerns promptly and professionally.
• Build a sense of belonging and loyalty among RATAVA's followers and customers.
• Create online events such as live streams, or online panels.

Strategic Partnerships & Collaborations:

• Identify and pursue strategic partnerships with complementary businesses and organizations.
• Collaborate with partners on content creation, cross-promotion, and joint marketing initiatives.
• Leverage partnerships to expand RATAVA's reach and influence.
• Reach out to other companies that use AI generated video, and try to make cross promotion deals.

Client Engagement:

• Provide employees with resources and training to effectively share RATAVA's content and messaging.
• Encourage clients and partners to share and repost content that features their businesses.
• Create a system for clients to easily share content that features them.
• Actively ask clients for testimonials, and promote those testimonials.

Platform-Specific Strategies:

• Instagram:
• Establish Instagram as a showcase for RATAVA's highest quality video productions.
• Focus on visually stunning and creative content to attract followers and increase brand awareness.
• Serve as a portfolio for potential high tier clients.
• LinkedIn:
• Position RATAVA as a professional B2B communications platform.
• Drive sales through targeted outreach, collaboration, and community building.
• Work with sales team to funnels leads into CRM database converting them to clients
• Proactively engage with industry professionals to create partnerships.
• TikTok:
• Develop a strategy for creating engaging and more viral content that wouldn’t be posted on Linkedin or Instagram to generate buzz and increase followers.
• Balance expiermental content with brand integrity.

Qualifications:

• 2 years experience as a Social Media Manager
• Strong understanding of social media platforms, trends, and best practices.
• Video editing and content creation skills, with Davinci Resolve Studio or Adobe Premiere Pro
• Ability to develop and execute effective social media strategies.
• Strong analytical and reporting skills.
• Excellent communication and interpersonal skills.
• Creative mindset with a passion for innovation.
• Understanding of AI technology and its application in creative industries.
• Ability to work with teams across multiple departments.

Desired Skills:

• Experience with social media management tools such as loom and google sheets.
• Knowledge of digital marketing and advertising.
• Graphic design skills with figma, canva, or adobe.
• Video editing skills with Davinic Resolve, Adobe Premiere Pro, Final Cut Pro, or similar.
• Knowledge of current video AI tools such as Kling, Runway, Midjourney, etc.

Key Performance Indicators (KPIs):

• Increased follower growth across all platforms.
• Increased engagement rates (likes, comments, shares, views).
• Improved brand awareness and positive sentiment.
• Lead generation and sales conversions from LinkedIn.
• Consistent brand image and messaging.

Compensation

• $20-30/hour depending on skills, experience, and creativity
• Beginning at a 3 month contract and going full time after an evaluation.

Job Type: Full-time

Pay: $20.00 - $30.00 per hour

Expected hours: 40 per week

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Work Location: Remote