Performance Marketing Manager

About Us

Rasooc is a dynamic growth solution agency with expertise in influencer marketing, paid social, content creation, and performance marketing. We are committed to delivering top-notch products/services to our customers and are looking for a dynamic Performance Marketing Manager to join our team.

Job Summary

We seek a highly skilled and experienced Media Manager to oversee our paid media campaigns across various platforms including Meta Ads, Tiktok Ads, Google Search Ads, LinkedIn Ads, other paid social media, Amazon, and other marketplace ads including programmatic and Display Ads. The ideal candidate will have a strong analytical mindset, a deep understanding of digital advertising strategies, and the ability to optimize campaigns to achieve maximum ROI. Agency experience is a must.

Key Responsibilities

• Campaign Strategy & Planning:

• Develop and implement comprehensive performance marketing strategies across Meta, Google Search, LinkedIn, other social media platforms, Amazon, and other marketplaces including programmatic and display ads.

• Conduct market research and competitive analysis to identify new opportunities and trends in the digital advertising landscape.

• Collaborate with the marketing and creative teams to align advertising strategies with overall marketing goals and brand messaging.

• Campaign Management:

• Set up, manage, and optimize paid advertising campaigns on Meta (Facebook, Instagram), Google Search, LinkedIn, Tiktok other paid social platforms (Twitter, etc.), Amazon, and other marketplaces including programmatic and display ads.

• Monitor daily performance metrics to understand performance trends and make data-driven decisions.

• Conduct A/B tests to assess the effectiveness of different campaign strategies and creatives.

• Optimization & Reporting:

• Continuously optimize campaigns for key performance metrics including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall ROI.

• Generate and present detailed performance reports to stakeholders, providing insights and recommendations for improvement.

• Utilize analytics tools and platforms (e.g., Google Analytics, Meta Business Suite) to track, measure, and report on campaign performance.

• Budget Management:

• Manage and allocate advertising budgets across various platforms to ensure cost-effective spending and maximize return on investment.

• Forecast and report on budget spending and performance, making adjustments as necessary.

• Collaboration & Communication:

• Work closely with cross-functional teams including content, design, product, and sales to ensure cohesive marketing efforts.

• Maintain strong relationships with external partners, vendors, and platform representatives.

Qualifications

• Experience:
• 3-5 years of hands-on experience in performance marketing and paid media campaigns.
• Proven track record of managing successful advertising campaigns across Meta, Google Search, LinkedIn, other social platforms, Amazon, and other marketplaces.
• Skills:
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Proficiency in using advertising platforms and tools such as Meta Business Suite, Google Ads, LinkedIn Ads, Amazon Advertising Console, etc.
• Excellent understanding of digital marketing metrics and KPIs.
• Ability to strategize, execute, and optimize campaigns effectively.
• Strong communication and presentation skills.
• Education:
• Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred.

Why Join Us?

• Opportunity to work with a dynamic and innovative team.
• Competitive salary and benefits package.
• Room for professional growth and development.
• A vibrant and inclusive workplace culture.
• Remote Work

If you are passionate about digital marketing and have a proven ability to drive performance through paid media campaigns, we would love to hear from you. Apply now to join our team and make a significant impact on our company’s growth and success.

To Apply: Please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for this role to taha@rasooc.com