AI Growth Engineer (Marketing & Creative)

The Opportunity

Most wellness apps are glorified sleep aids or "woo-woo" marketplaces. We are building Rasa: A "Personalized Spirituality Operating System" for the modern, skeptical, and burned-out generation.

We are unbundling faith into micro-practices—distilling the "essence" (Rasa) of ancient wisdom into 60-second tools for grounding and clarity.

I am a technical founder (IIT Delhi, Ex-Goldman, 2x Exits) fully funding the runway. I have built the product engine. Now, I need a builder to own the growth engine.

We are specifically looking for an ex-founder, dropshipper, or high-level affiliate marketer. You have likely built a store from scratch, scaled a niche site, or run your own D2C brand. You know the pain of low margins, shipping logistics, and customer support hell.

Rasa is your upgrade: Stop selling commoditized physical goods with razor-thin margins. Come sell a high-LTV, zero-marginal-cost digital subscription that actually solves the loneliness epidemic.

The Role

This is not a "marketing manager" role. This is "Here is a budget, here is a CAC target—go scale."

You will use AI as your leverage to do the work of a 5-person creative team. You will optimize the funnel from the first impression on TikTok to the final subscription purchase.

What you will actually do:

• Run the Ad Account Like You Own It: You aren't just spending budget; you are investing it. You will manage paid user acquisition (Meta, TikTok, Google) with a relentless focus on ROAS and CPA.
• Be the AI Creative Studio: You don't wait for designers. You use Midjourney, Runway, ElevenLabs, and ChatGPT to churn out 20+ ad variations a week. You test hooks, angles, and formats faster than the algorithm can adapt.
• Funnel Psychology: You know that the ad is just the start. You will optimize the landing pages, the onboarding quiz, and the paywall offering to maximize the Install -> Trial -> Sub conversion rate.
• Monetize the "Spirituality" Niche: You will find the winning angles—is it "Anxiety Relief"? "Morning Focus"? "Modern Stoicism"? You will test these ruthlessly until we find our "hero offer."

Who You Are

• You Have "Scars": You have burned your own money on ads before. You have felt the stress of a campaign not converting. You respect the budget because you’ve been in the trenches.
• You are a "Full Stack" Marketer: You can write the copy, edit the video (CapCut/Premiere), set up the pixel, and analyze the data. You don't need a team; you need tools.
• You are an AI Accelerator: You understand that AI isn't a gimmick; it's an arbitrage opportunity. You know how to use AI to produce high-quality creative assets at near-zero cost.
• You Want "Big Game": You are tired of selling drop-shipped gadgets or low-ticket items. You want to apply your skills to a venture-scale software product with recurring revenue.

Why Join?

• Higher Leverage: No shipping, no inventory, no supply chain issues. Just pure software margins.
• Autonomy: You are the Head of Growth. You define the strategy. As long as the CPA is healthy, you have free rein.
• Financial Security + Upside: Get a competitive salary (stability) plus founding equity (wealth). It’s the perfect landing spot for a founder looking for their next big win without the solo risk.

How to Apply

No CVs. No Cover Letters.

If you fit this profile, you have results. Send me a DM or email with "THE BUILDER" in the subject line.

Includes these 3 things:

1. The "Receipts": One sentence on your past hustle. (e.g., "Scaled a pet dropshipping store to $20k/mo using FB ads" or "Ran affiliate traffic for a finance offer with positive ROI.")
2. The AI Edge: Which 3 AI tools are currently in your "must-have" stack for creating ad creatives, and why?
3. The Angle: If you had to market Rasa (a 60-second ritual app) to a skeptic who hates meditation, what is the one controversial hook you would test first?

Send to: shashank@hcode.tech