At Raptive, we’re building what’s next in online community spaces, connecting creators and fans in fresh new ways. Raptive’s Lifecycle Marketing Manager will oversee the notification and email marketing strategy for our community platform, enabling meaningful engagement for community members, driving key business outcomes, and delivering value to independent creators and their fans.

This hands-on role is responsible for the end-to-end management of campaigns–from strategy and segmentation to buildout, testing, and performance analysis. The Manager will work in close partnership with the community leadership team and the Director of Email Marketing and collaborate cross-functionally with content, design, product, and marketing stakeholders to deliver an impactful email, push, and on-platform notification experience for the community platform.

The ideal candidate is excited by the opportunity to implement a new Braze instance, and has experience executing push and email campaigns in Braze, with the ability to build personalized and dynamic messaging using Liquid tags and drive audience segmentation powered by intermediate SQL proficiency strategy and collaboration with engineering efforts as needed. This is a highly collaborative, execution-focused role that requires strong attention to detail and a data-informed mindset.

If you’re passionate about lifecycle marketing and helping independent creators grow, engage, and succeed, we’d love to meet you.

This is a full-time remote position.

What you’ll be doing:

Lifecycle Marketing Strategy

Partner with the community leadership team and Director of Email Marketing to implement a robust lifecycle marketing strategy for community members
Bring together platform, push, and email notifications and campaigns into a holistic member lifecycle experience, encompassing both marketing and transactional communications

Campaign Development & Execution

Build, test, and deploy email campaigns in Braze, using dynamic content, automation workflows, and personalized experiences
Leverage working knowledge of HTML and CSS to make adjustments to email templates
Write and implement Liquid tags for personalization and dynamic content rendering within Braze
Collaborate with content and design teams to produce visually compelling, on-brand communications
Streamline campaign timelines, manage approvals, and ensure high-quality, timely execution

Performance Analysis & Optimization

Monitor and analyze notification performance metrics (CTR, CTOR, unsubscribe rate, influence on platform engagement/activity, etc.) and translate insights into optimization strategies
Conduct A/B testing to improve engagement–subject lines, content blocks, layouts, CTAs, and send times
Use data-driven insights to inform targeting, segmentation, and automation strategy

Audience Management & Deliverability

Work closely with the community platform team to develop and manage segmentation and audience targeting strategies to improve engagement and personalization
Maintain list hygiene, monitor bounce rates, and troubleshoot deliverability issues
Use SQL to query data, build custom segments, and support reporting and campaign logic
Leverage SQL and Liquid to enhance dynamic content and personalized user journeys within Braze

The skills and experience you bring to the job:

3–5 years of experience in hands-on multi-channel lifecycle marketing, with a focus on email and push notifications, ideally in a fast-paced digital or content-driven organization
Expertise in Braze, including features like Content Catalogs, SDK, Custom Events, and Attributes
Proficiency in Liquid tags for implementing dynamic content and personalization in Braze
Working knowledge of HTML/CSS to adjust Liquid tags and place new tags in the appropriate areas of email templates
Some SQL skills for segmentation, reporting, and campaign logic
Deep understanding of email best practices, including compliance, segmentation, testing, and lifecycle messaging
Experience developing and executing A/B tests and optimizing based on performance data
Analytical mindset–able to translate data into actionable insights and strategic recommendations
Excellent project management and communication skills; thrives in a cross-functional, collaborative environment
Detail-oriented, self-motivated, and adaptable to shifting priorities and timelines

About Raptive

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025.

The base salary range for this position is $65,000-$100,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.

For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.

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