Marketing Campaign Specialist

Marketing Campaign Specialist

Pay Rate: 30-35 per hour

100% remote

contract role - Project role April to July

• Third party agency experience a plus
• Global experience is a plus
• Preferred EST or CST time zone

The strategic Marketing Campaign Specialist leads the planning and orchestration of our multi-channel marketing initiatives. This role is ideal for a visionary planner who excels in developing comprehensive marketing strategies and overseeing their implementation through cross-functional teams. The Marketing Campaign Specialist will act as the architect of our marketing campaigns, coordinating between various stakeholders to ensure alignment with our business goals. Their focus will be on crafting the campaign strategy, defining key objectives, and ensuring the seamless integration of all marketing efforts across digital, events, ABM, and other channels.

• Requires specialized depth and/or breadth of expertise in own job discipline or field

• Leads others to solve complex problems

• Works independently, with guidance in only the most complex situations

• May provide functional leadership to teams or projects

• Other Incidental tasks related to the job, as necessary.

• Strategic Planning: Develop and refine the overall marketing strategy, aligning with the company’s business objectives and market opportunities.

• Campaign Orchestration: Oversee the planning and coordination of marketing campaigns across all channels, ensuring they are cohesive and aligned with strategic goals.

• Cross-Functional Leadership: Work closely with different departments (sales, product, digital marketing, events) to ensure campaigns are integrated and objectives are met.

• Market Analysis: Conduct thorough market research to inform strategy and identify opportunities for growth and engagement.

• Budget Management: Allocate and manage the marketing budget across campaigns and channels to maximize ROI.

• Performance Measurement: Establish key performance indicators for marketing campaigns, monitor progress, and adjust strategies as needed to achieve targets.

• Stakeholder Communication: Serve as the primary marketing contact for internal stakeholders and external partners, ensuring clear communication of campaign plans and objectives.

• Innovation and Optimization: Continually seek new marketing opportunities and technologies to enhance campaign effectiveness and efficiency.

• Advanced knowledge of the program management process, including segmentation and targeting

• Advanced knowledge of CRM and marketing automation systems such as Salesforce

• Advanced knowledge of public relations, marketing, sales, and community engagement

Requirements

• High School Diploma or regional equivalent required

• Bachelor's Degree required, preferably in field related to role.

• 3-5 years of experience in the field of role required