Marketing Director

Rand Group is seeking a Director of Marketing to lead the company’s marketing strategy and demand-generation organization. This director level position will be responsible for building market awareness, generating qualified pipeline, supporting growth across multiple technology practices, and ensuring that marketing is closely aligned with sales and the company’s overall growth strategy.

The ideal candidate will be a hands-on B2B technology marketing leader with a strong demand-generation orientation who can develop strategy while remaining close enough to execution to understand what is working, what is not, and where the team should focus.

The Director of Marketing will lead a lean marketing organization and reports to the CEO, and works closely with sales leadership, practice leaders, publisher partners, and other members of the executive team.

Compensation and Benefits:

• Objective and comprehensive bonus programs reward your contributions:

> Production Bonus

> Recruiting Referral Bonus

> New business referral bonus

• Major medical health benefits including dental and vision with employer contribution
• Company paid life insurance, long term disability, short term disability
• 401k Plan

Work Life Balance:

• Travel no more than 35%
• Remote work model
• PTO accrual increases with tenure

Key Responsibilities

Marketing Strategy and Leadership

• Manage the marketing team
• Develop and execute the overall marketing strategy in support of company revenue and growth objectives.
• Translate corporate growth priorities into measurable marketing programs and campaigns.
• Lead, develop, and prioritize the work of the internal marketing team and external resources.
• Manage the marketing budget and allocate resources based on expected business impact.

Demand Generation and Revenue Marketing

• Own marketing-generated pipeline and lead-generation performance.
• Develop integrated inbound and outbound campaigns across platforms, industries, and buyer segments.
• Work closely with sales leadership to define lead qualification, handoff, nurture, and pipeline-generation processes.
• Monitor funnel performance from traffic and inquiries through MQLs, SQLs, opportunities, and revenue.
• Continuously evaluate campaign performance and shift investment toward the programs producing the strongest results.
• Develop account- and industry-focused campaigns for strategic growth markets.

Digital Marketing, SEO and Content

• Own the strategy and performance of randgroup.com as a primary demand-generation channel.
• Lead SEO, AEO/search visibility, content strategy, conversion optimization, and website performance.
• Develop content that reaches buyers throughout the research and purchasing process, including thought leadership, solution content, industry content, webinars, guides, case studies, assessments, and other conversion assets.
• Understand how AI-driven search and changing buyer research behavior affect content and digital strategy.
• Use analytics and search data to identify market demand, content gaps, and opportunities for growth.

Partner and Product Marketing

• Develop go-to-market strategies for Microsoft, Oracle NetSuite, Sage, and other strategic technology offerings.
• Maintain strong working relationships with publisher marketing teams.
• Take advantage of publisher campaigns, incentives, MDF/co-op opportunities, product launches, and joint marketing programs.
• Work with internal subject-matter experts to translate technical capabilities into clear buyer-focused messaging.
• Position Rand Group effectively against competing consulting firms, technology platforms, and alternative solutions.

Brand and Communications

• Maintain and strengthen the Rand Group brand and market positioning.
• Ensure consistent messaging across the website, campaigns, social media, sales materials, events, and communications.
• Oversee public relations, awards, company announcements, case studies, and thought leadership.
• Support executive visibility and company subject-matter experts.

Marketing Operations and Technology

• Ensure the marketing technology stack supports scalable demand generation, attribution, lead management, and reporting.
• Oversee platforms such as HubSpot, Google Analytics, Google Search Console, Ahrefs, ZoomInfo and related marketing technologies.
• Use automation and AI appropriately to increase marketing effectiveness and team productivity.
• Establish clear dashboards and KPIs that connect marketing activity to pipeline and revenue.

Ideal Candidate Profile

The strongest candidate will have:

• Significant B2B marketing leadership experience, ideally within technology, SaaS, IT services, consulting, ERP, CRM, or another complex solution-sale environment.
• Experience leading marketing for a company with multiple products, practices, industries, or buyer audiences.
• Strong demand-generation and revenue-marketing experience, with demonstrated responsibility for pipeline rather than marketing activity alone.
• Strong understanding of digital marketing, SEO, content marketing, email marketing, marketing automation, and conversion optimization.
• Experience working closely with a sales organization in a relatively long and complex B2B buying cycle.
• Strong analytical skills and the ability to use data to determine where marketing resources should be invested.
• Experience managing and developing a lean, high-performing marketing team.
• The ability to operate at both the strategic and tactical level.
• Excellent written and verbal communication skills.
• Comfort working with technical subject matter and turning complex products or services into clear business value propositions.

Particularly Valuable Experience

Experience in one or more of the following would be highly desirable:

• Microsoft Dynamics 365, NetSuite, Sage, ERP, CRM, or business applications
• Microsoft partner, NetSuite partner, Sage partner, MSP, VAR, or technology consulting environments
• Partner/channel marketing
• Mid-market B2B demand generation
• SEO and organic search strategy
• AI/AEO and emerging search behavior
• HubSpot and WordPress
• M&A-related brand consolidation or integration
• Industry-focused go-to-market strategies

Direct ERP experience is valuable but should not necessarily be a requirement if the candidate has successfully marketed other complex B2B technology or consulting solutions.

Leadership Style / Cultural Fit

Rand Group would benefit most from a Director of Marketing who is:

• Strategic without becoming removed from execution
• Data-driven and commercially oriented
• Comfortable challenging assumptions based on results
• Collaborative with sales and practice leadership
• Able to prioritize aggressively rather than trying to pursue every possible marketing opportunity
• Curious about technology and changing buyer behavior
• Comfortable working in an entrepreneurial, growth-oriented environment
• Able to coach a capable team while still stepping in when executive-level involvement is needed

Measures of Success

The Director of Marketing should ultimately be measured on business outcomes, including:

• Marketing-generated qualified pipeline and revenue
• SQL and opportunity generation
• Organic and digital demand growth
• Conversion rates throughout the marketing funnel
• Performance of strategic industry and product campaigns
• Marketing contribution to new-logo growth
• Effective utilization of the marketing budget
• Strength and development of the marketing team
• Alignment between marketing, sales, and the company's strategic growth priorities

Company / Market Context

Rand Group is a business technology consulting firm focused on ERP, CRM, AI, cloud, analytics, and related business applications. The company is a Microsoft, Oracle NetSuite, and Sage partner and serves primarily mid-market organizations across industries including manufacturing, distribution, construction and real estate, healthcare, nonprofit, energy, and professional services.

The marketing organization supports multiple technology practices and solutions, including:

• Microsoft Dynamics 365 and Power Platform
• Oracle NetSuite
• Sage Intacct and Sage 100
• ERP and CRM solutions
• AI and automation
• Business intelligence, reporting, and analytics
• Managed services and consulting services