Digital Marketing Manager - Remote

Digital Marketing Manager

Location: USA – Flexible/Remote Experience: 7–10 years Reports To: Chief Marketing Officer / Head of Marketing

Role Overview

Rancho BioSciences is seeking a hands-on, strategic Digital Marketing Manager to lead our digital presence and demand generation initiatives. This role is ideal for an experienced marketer who thrives in a fast-paced, high-accountability environment.

You will be an individual contributor from day one-directly managing our website, campaigns, and marketing platforms-while laying the groundwork to build and lead a small, high-performing team as our marketing function scales.

You should be comfortable balancing strategy and execution, maintaining quality under pressure, and taking full ownership for results.

Key Responsibilities

• Digital Strategy & Execution
• Develop, execute, and optimize Rancho's digital marketing strategy aligned with business goals, target personas, and campaign priorities.
• Manage and integrate all digital channels-including website, SEO/GEO, SEM, paid media, email marketing, webinars, and social-into a cohesive demand generation engine.
• Website Ownership & Optimization
• Oversee Rancho's website (HubSpot CMS), ensuring it is optimized for UX, SEO/GEO, and lead conversion.
• Independently edit, upload, and update content and landing pages without relying on external developers.
• Manage content updates, analytics tagging, and technical enhancements.
• Collaborate with design and development partners to deliver an engaging, science-driven digital experience.
• Marketing Technology & Operations
• Own and optimize HubSpot Marketing Hub for campaign automation, lead scoring, segmentation, and reporting.
• Ensure data integrity across HubSpot, Salesforce CRM, and integrated tools.
• Track campaign attribution and maintain GDPR/CCPA compliance.
• Content Distribution & Social Media
• Plan and execute organic and paid content promotion to maximize reach and engagement.
• Manage targeted LinkedIn and Google Ads campaigns focused on life sciences and B2B decision-makers.
• Oversee Rancho's social media channels, ensuring consistent tone, messaging, and visual identity.
• Campaign Management & Analytics
• Plan, launch, and measure multi-touch campaigns to drive lead generation, nurturing, and brand visibility.
• Monitor KPIs (traffic, conversions, lead quality, cost per lead) and optimize campaigns based on insights.
• Present monthly performance dashboards with actionable recommendations.

What You'll Bring

Experience & Skills

• 7–10 years in digital marketing with proven B2B demand generation success; life sciences industry experience preferred.

• Hands-on expertise in:

• HubSpot Marketing Hub & CRM integration

• CMS platforms (HubSpot CMS, WordPress)

• SEO/SEM, Google Analytics 4, Tag Manager

• Paid media (LinkedIn Ads, Google Ads)

• Social media management tools (e.g., Hootsuite, Sprout Social)

• Strong understanding of MarTech stacks, marketing automation, and data-driven campaign optimization.

• Demonstrated ability to perform under pressure while maintaining exceptional quality and accuracy.

Mindset & Attributes

• Individual Contributor First, Team Builder Next: Own execution from day one and build a high-performing team over time.
• Accountability & Ownership: Take full responsibility for deliverables, timelines, and results.
• Quality Under Pressure: Thrive in high-stakes situations with attention to detail.
• Strategic + Tactical Balance: Design the playbook and run the plays yourself.
• Collaborative Communicator: Partner effectively across marketing, sales, and leadership.

Why Join Rancho BioSciences

• Impact: Your work will help global pharma and biotech clients accelerate life-saving research.
• Growth: Opportunity to shape the digital marketing function and build a team over time.
• Innovation: Work at the intersection of science, data, and AI.
• Culture: Join a results-driven, collaborative environment where initiative and ownership are valued.