The Ruminant Marketing Manager is responsible for the hands-on execution and management of marketing strategies that drive product growth, customer loyalty, and market share. This role requires a balance of strategic

thinking, tactical campaign management, and category oversight. The Ruminant Marketing Manager will be the core driver behind creating and delivering brand plans, ensuring all initiatives achieve sales and profit targets

through effective cross-functional collaboration and clear financial accountability.

The Ruminant Marketing Manager serves as a key partner in aligning marketing efforts with company goals,

collaborating across departments to ensure initiatives are executed effectively and deliver measurable results.

_This job description is not meant to be all inclusive and duties may vary based on departmental and company needs.

_Key Responsibilities

Strategy & Planning: Develop and execute brand plans that consistently deliver sales, share, and profit targets
Campaign Management: Oversee the planning, execution, and management of marketing campaigns across various channels, ensuring they are delivered on time and within budget
Market & Consumer Insight: Understand target audiences and competitors and turn insights into growth-driving actions. Apply insights to tailor campaigns that drive conversion and build customer loyalty
Innovation & Product Development: Lead new product launches and packaging updates, ensuring initiatives support revenue, margin, and market share growth
Cross-Functional Collaboration: Work closely with other departments and agency partners to ensure execution delivers measurable customer and sales outcomes
Financial & Business Acumen: Owns brand budget, forecasts sales and margins, and delivers consistent ROI on investments
Audience Understanding: Applies deep audience understanding to tailor campaigns, drive conversion, and build loyalty that sustains sales
Leadership & Mentorship: Provide guidance to junior marketing team members and external partners to align initiatives with brand strategy and execution standards
Align with Company Values & Purpose:
Values: Courageous Curiosity, Driven to Deliver, Master your Craft, Root for the Team, People Matter Most, Keep It Simple
Purpose: Ralco creates effective natural solutions that address agriculture’s greatest challenges

Required Skills/Abilities

Strong business and technical acumen with a strategic mindset
Proven ability to translate market needs into actionable marketing initiatives
Excellent communication, collaboration, and presentation skills
Analytical skills
Ability to execute strategies and initiatives
Passion for understanding customer challenges and delivering innovative solutions

Qualifications

Education: Undergraduate degree in Marketing, Animal Science, or Ag Business related field
Experience: 7+ years of responsibility in marketing, brand and/or product management
Travel: This position requires travel to customer and non-customer sites

Physical Requirements

Physical ActivityRarelyOccasionallyFrequentlyConstantly% of time0% to 25%26% to 50%51% to 75%76% to 100%Carrying ≥ 20 lbs.XClimbingXDrivingXFinger DexterityXHearingXKneelingXLifting ≥ 20 lbs.XPulling ≥ 20 lbs.XPushing ≥ 20 lbs.XReachingXSeeingXSittingXStandingXTwistingXTypingXWalkingX_Reasonable accommodation may be made to enable individuals with disabilities to perform key work duties.