Digital Marketing Strategist

Reports to: Business Manager

Target CTC: Upto ₹18 LPA (commensurate with impact)

Experience: 5+ yrs turning social feeds into revenue (D2C / health / wellness preferred)

🚀 About Raiqa Health

Raiqa Health is an Australia-founded, AI-driven health platform delivering culturally safe care across Australia. Each week we route thousands of consult payments across complex contracts, agreements and automate bookings with our in-house AI assistant. Hyderabad is our ops HQ—your mandate is to run finance and keep a lean team thriving, while experimenting with no-code AI tools that make back-office work disappear.

Website: https://raiqa.health

🎯 Your Mission

Own Raiqa Health’s entire social ecosystem—Instagram, TikTok, YouTube Shorts, Facebook & LinkedIn—to:

• Drive high-intent traffic → consultations & subscriptions
• Smash monthly revenue targets
• Turn Raiqa into the wellness brand everyone bookmarks

📌 What you’ll do – day-to-day

• Strategy & execution – craft and ship full-funnel social plans that move strangers to booked patients.
• Revenue content – build sales pages, offer reels, testimonial carousels; optimise them for CTR & conversion.
• Influencers & affiliates – source, brief, and track partners; own ROI.
• KPI ownership – daily dashboards for revenue, CAC, LTV, conversion-rate by channel.
• Rapid A/B – hooks, captions, formats, posting cadence—double-down on winners.
• Community convert – jump into DMs & comments, turn warm fans into bookings, feed FAQs back to product.
• Retarget & scale – deploy Meta Pixels, align with paid-ads squad, close every loop.

📈 Key numbers on your scorecard

• Monthly revenue from organic + paid social
• Bookings / conversions per post or story
• CAC & LTV of social-origin leads
• Engagement rate, reach & follower velocity
• Number of new UGC / testimonial assets sourced

🧩 You bring

• 3–6 yrs proven revenue-driving social media experience (global D2C, health, or wellness a plus).
• Track record of hitting sales targets through content + campaign execution.
• Fluent with Meta Business Suite, Ads Manager, Instagram Insights, TikTok Analytics, Canva/Figma, GA4, HubSpot/Later.
• Killer copywriting & story-selling skills—can turn a symptom into a swipe-right solution.
• Data-first mindset; comfort owning a number and reverse-engineering the plan.

Bonus badges

• Healthcare-compliance savvy (AHPRA / HIPAA content rules).
• Managed influencer budgets ≥ ₹5 L / month.
• Experience in ecommerce checkout flows or digital product launches.

🎁 What’s in it for you

• Startup pace, zero red tape. Ship, learn, repeat.
• Private health cover.
• Monthly “Creative Lab” Friday—prototype wild ideas and pitch the founders.
• Work alongside clinicians, AI engineers & voice-tech nerds shaping the future of care.

Ready to turn scrolls into healthy conversions?

Send your résumé and links to 3 campaigns you’re proud of to hr@raiqa.health

Subject: Social Media Growth Lead – [Your Name]

We review every application within 3 business days.

Raiqa Health is an equal-opportunity employer; passion beats perfect résumés.