Senior Brand Manager

This is a remote position.

This is an exciting opportunity to grow and shape brands to become global leaders in their categories! If you enjoy building and operating a brand with a mix of creativity and analytical excellence, this role will provide a high level of autonomy to manage and grow the brand.

Responsibilities:

• Entrepreneurship: Act as an entrepreneur, taking ownership of the brand's growth and profitability as if it were your own business. Identify new opportunities, take calculated risks, get approved funding for extra resources, and drive innovation and results.

• Market Analysis & Consumer Focus: Conduct ongoing market research to identify trends, competitive landscape, and consumer insights. Use data to inform decision-making and identify new opportunities for growth.

• Brand Vision and Strategy: Develop and execute a comprehensive brand strategy to drive brand growth. Define the brand's unique positioning, vision and mission, target audience (customer insights), competition landscape, brand guideline, and key messaging.

• Cross-Functional Leadership: Collaborate effectively with cross-functional teams, such as legal, compliance, Strategy/Planning & Analysis (SP&A), channel development, data teams and lead a team of product development, marketing, and operations (supply chain management from sales forecasting, inventory planning, buying, to shipping), to ensure alignment and execution of the brand strategy and tactics.

• P&L and Cashflow Ownership: Take full ownership of the brand's P&L, including budgeting, forecasting, and financial performance. Analyze sales data, identify trends, and implement strategies to maximize profitability (including head count costs) and cash flow.

• 4P Management (Product, Price, Promotion, Place):

• Product: Lead product developer(s) to develop product roadmap based on brand strategy, channel strategy, and oversee the entire product lifecycle, from concept development and innovation to sourcing, production, quality control, launch / post launch, and end of life. Ensure the product line meets the needs and preferences of the target audience.

• Price: Develop and implement pricing strategies that are competitive, profitable, and aligned with the brand's value proposition. Conduct price strategy with clear P&L structure and analysis for different channels (DC, B2B2C or B2B) to avoid channel conflicts and maximize both sales revenue and profits.

• Promotion: Work with internal and/or external marketing partners to create and execute integrated marketing and communication plans to build brand awareness, drive demand, and engage consumers in different sales channels. Utilize a variety of marketing channels, including but not limited to digital marketing, social media, and partnerships.

• Place: Work with channel development teams to manage the distribution strategy, including online channels, retail partnerships, and international expansion. Optimize the customer journey and ensure seamless access to the brand's products.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.

• Minimum of 6-8 years of experience in brand management, product management, or a related role, preferably in the toy industry or a related consumer goods sector.

• Passion for Sensory Toys: Demonstrated understanding of and passion for sensory toys, their benefits, and their role in neurodivergent kids’ development.

• Entrepreneurial Mindset: Strong entrepreneurial spirit with a proven ability to take ownership, drive results, and thrive in a fast-paced environment.

• P&L Management: Proven experience in managing a brand's P&L, including budgeting, forecasting, and financial analysis.

• 4P Expertise: Deep understanding of the 4Ps of marketing (Product, Price, Promotion, Place) and experience in developing and executing successful marketing strategies.

• Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and make informed decisions.

• Communication Skills: Excellent written and verbal communication skills with the ability to effectively communicate complex information to a variety of audiences.

• Leadership Skills: Strong leadership skills with the ability to motivate and inspire cross-functional teams. Team management and team structure design experiences to coach the team and grow the team based on brand growth needs

• Results-Oriented: Proven track record of driving brand growth, achieving targets, and delivering results.