Marketing Manager

We are a global crop protection company offering a business platform of flexible and cost-effective solutions to meet the diverse needs of farmers, distributors, and industry partners.

As we continue to grow across international markets, We are seeking a dynamic and experienced Marketing Manager to join our team in Tanzania.

Position Summary:

The Business Manager will play a pivotal part in driving our market success by leading market insight, portfolio strategy, brand positioning, and demand generation initiatives, all aimed at supporting sales growth, enhancing customer engagement, and ensuring strategic alignment with company goals.

Key Responsibilities：

- Lead the Country Market Insight process to support strategic and commercial planning.

- Recommend portfolio strategy and propose new products based on market needs to the Sales Director and Country Head.

- Support the Country Head in preparing the Yearly Business Plan.

- Work closely with the Sales Director to optimize business development and commercial execution.

- Drive brand positioning and communication in line with HQ guidelines, focusing on key products and developing value propositions.

- Design and lead demand generation and marketing campaigns—including training, demos, trials, events (e.g., Reality Check, Mega Events, Partner Conferences), and promotional materials (e.g., glow sign boards, blimps, replicas, signage).

- Support the Sales Team in coordinating SRs and Promoters for technical support and campaign execution.

- Ensure effective product positioning and grower engagement across regions.

- Track marketing performance and recommend corrective actions.

Key Qualifications：

- Education: Bachelor’s degree in Marketing, Agronomy, Business Administration, or a related field.

- Language Skills: Advanced English level

- Experience:

- 3–6 years of experience in marketing, product management, or business development, preferably in agriculture or crop protection industries.

- Proven track record in portfolio strategy, brand management, and demand generation.

- Experience working closely with sales teams and coordinating cross-functional initiatives.

- Skills:

- Ability in team leadership, including coordination of the Promoters Team.

- Strong collaboration skills with Sales and Technical teams.

- Strategic thinking and sound decision-making abilities.

- Clear communication and influencing skills.

- Proactive, results-oriented mindset.

- Adaptability to changing market conditions.

- Strong organizational and time management skills.

- Consistent and reliable execution.

- Technical Knowledge：

- Proficiency in market analysis and customer insight development.

- Familiarity with portfolio strategy and new product proposal processes.

- Expertise in brand positioning and marketing communication.

- Experience in demand generation planning and execution (trainings, demos, trials).

- Knowledge of channel and Key Account program management.

- Strong financial acumen (budgeting, ROI analysis).

- Proficiency in CRM, marketing tools, and Microsoft Office (especially Excel and PowerPoint).

- Familiarity with the crop protection market is a strong advantage.

If you are interested in this position, you can send your resume to the following email address：jeff_wang@rainbowagro.com