Marketing Manager – Health Technology & Wellness
Location
Seniority
Company
Named Fast Company 2023 “World Changing Idea”, Radicle Science is a health tech B-Corp pioneering the “Proof-as-a-Service” category to enable a future of personalized wellness, powered by proof. At unprecedented speed, affordability and precision, the Radicle Proof Engine™ Platform generates never-before-seen health data on non-pharmaceutical products (e.g. dietary supplements, functional foods & beverages) across diverse populations and health areas. Our datasets and AI models provide the first-of-its-kind proof on these non-prescription health products that consumers, brands, retailers, and healthcare systems have needed to transform their business and health. Our mission is to enable an abundant future of proven, personalized, natural health solutions available to all–you can learn more about it here in our mainstage talk at TED 2023.
Culture
We are growing quickly and seeking Rebels With a Cause to join our Rebellion against the status quo of healthcare. The company is remote but most employees are in Southern California. While preference is given to SoCal residents, remote employees from other geographies can be considered if you can work times that align with team needs and come in person to our quarterly retreats in So Cal. Change is CONSTANT in this work environment, and everyone pitches in to get the work completed. We work and play hard together virtually and in person at our quarterly in-person retreats. The hours are unconventional and flexible to accommodate collaboration across time zones, so if you are looking for a set schedule of 8 am – 5 pm; Monday through Friday, this is probably NOT a fit for you. The upside is you’ll get to work with some of the brightest, most creative and passionate people you’ll ever meet. Don’t just take our word for it, Radicle also topped Fast Company’s list of “Most Innovative Workplaces”.
Team
Radicle is a team of ~30 and was cofounded by Dr. Jeff Chen, MD/MBA (physician-scientist, founded and led UCLA natural products research center) and Pelin Thorogood, M.Eng/MBA (tech founder, Trustee & Treasurer UCSD Foundation, INC 200 Female Founder). Advisors include Peter Diamandis (“50 Greatest World Leaders” by Fortune), Dr. Jonathan Fielding (Fielding School of Public Health at UCLA, White House Advisor), and Pamela Harbour (former Commissioner of the U.S. Federal Trade Commission).
About the Role
We are looking for a talented Marketing Manager to own and execute marketing programs that drive awareness, engagement, and pipeline growth. This generalist role sits at the intersection of brand, product, and growth marketing—and is ideal for a strategic thinker and doer who thrives in a fast-paced, purpose-driven environment. You'll work closely with founders, CMO and cross-functional teams including Product, Research, Sales to bring our brand to life across multiple channels.
Key Responsibilities
Campaign Development & Execution
- Design and manage end-to-end marketing campaigns that support product launches, demand generation, and brand building.
Brand Messaging & Positioning
- Refine and evolve messaging frameworks that clearly articulate our value proposition to B2B and B2C stakeholders, including brands, B2B decision makers and consumers.
Content Strategy & Creation
- Develop high-impact content (podcasts, blogs, case studies, videos, email, social, digital) rooted in content strategy and user insights to drive education and engagement.
Events management and Speakerships
- Oversee the tradeshows, speakerships, events planning and activations
Executive presentations
- Develop and lead executive presentations content, approach and design
Product Marketing
- Partner with Product and Clinical teams to distill complex health tech capabilities into clear, benefit-led messaging and go-to-market strategies.
Digital, Lead Generation & Performance Marketing
- Develop and drive paid digital campaigns, SEO/SEM, and marketing automation efforts to drive qualified leads and conversion.
Market Insights & Analytics
- Analyze campaign performance and market trends to inform strategy, identify opportunities, and optimize future initiatives.
Cross-functional Management
- Act as a connector across Marketing, Sales, Product, and Science teams to ensure strategic alignment and executional excellence.
Project and team management
- Drive projects, campaigns teams and programs forward with detailed project management capabilities.
Website oversight, content strategy and updates as engine for growth
Qualifications
- 5–7 years of marketing experience, preferably in health tech, digital health, data science or biotech.
- Proven success developing integrated campaigns that drive growth in complex health and or regulated spaces.
- B2B and D2C experiences are important.
- Strong writing and storytelling skills with the ability to distill technical/scientific content into accessible language.
- Strong digital marketing skills.
- Understanding of product marketing and how to work on launching and growing products.
- Ability to develop go-to-market plans.
- Experience with tools such as HubSpot, Notion, Google Analytics, AI-generated programs, Canva, and content management systems.
- Comfortable working in a fast-paced, data-driven, at times short-staffed, and cross-functional start-up environment.
- Self-starter mindset with strong project management and prioritization skills.
- Bachelor’s degree in Marketing, Communications, or related field. An advanced degree is a plus.
Why Join Us?
- Be part of a purpose-driven team transforming wellness and natural products outcomes through technology and science.
- Opportunity to help shape a fast-growing brand at an inflection point.
- Collaborative, flexible culture that values impact and initiative.
- Competitive compensation, equity, and benefits.
- Values-driven organization
About Radicle Science
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