Field Marketing Specialist

Role Overview

(This role can be fully remote, but we would prefer candidates to be located in the South MU to support engagements in our patch.)

We are seeking a highly organized and detail-oriented Field Marketing Coordinator to support regional marketing programs with a strong emphasis on data management, campaign execution, and operational support. This role plays a critical part in ensuring marketing activities run smoothly—from accurate data entry and lead processing to supporting communications and sponsorship activations.

This is an execution-focused role ideal for someone who thrives in fast-paced environments and enjoys working behind the scenes to drive successful outcomes.

Key Responsibilities

Data Management & Entry

- Accurately enter, update, and maintain campaign, event, and lead data in systems

- Manage list imports and data cleansing to ensure accuracy and completeness

- Support lead routing and follow-up processes in partnership with sales teams

- Track campaign and event performance metrics and assist with reporting

- Ensure proper attribution of leads and activities across campaigns

- Maintain data hygiene and compliance with internal processes and privacy regulations

Communications Support

- Assist in building and scheduling campaign and internal communications

- Support content updates for event pages, registration platforms, and internal communications

- Coordinate distribution of messaging across channels to ensure timely delivery

- Help maintain consistency in messaging and branding across assets

Sponsorship & Event Support

- Provide logistical and administrative support for sports sponsorship activations and field events

- Manage attendee lists, invitations, confirmations, and onsite check-in processes

- Coordinate materials, vendor communications, and shipping for events

- Assist with post-event follow-up, including data upload and reporting

Operational & Team Support

- Support field marketing managers with day-to-day execution of campaigns and events

- Coordinate across internal teams (marketing, sales, operations) to ensure alignment

- Track timelines, deliverables, and program milestones

- Assist with budget tracking, purchase orders, and vendor invoices

Qualifications

- 2–5 years of experience in marketing, operations, events, or administrative support roles

- Strong attention to detail and high level of accuracy in data entry and management

- Experience working with CRM or marketing automation tools

- Excellent organizational and time management skills

- Ability to manage multiple tasks and meet deadlines in a fast-paced environment

- Strong communication skills and a collaborative mindset

Success Metrics

- Accuracy and timeliness of data entry and reporting

- Lead processing speed and data quality

- Executional excellence across campaigns and events

- Internal stakeholder satisfaction (marketing and sales teams)