Event Marketing & Social Media Specialist

Job Description:

Seeking a highly experienced and proactive social media contractor to support Tier-1 event social strategy across SAP’s global events portfolio. This role will work closely alongside the T-1 events social lead to drive planning, execution, and optimization of social programs end-to-end.

This is a fast-paced, high-visibility role that requires someone who can independently own workstreams, navigate complex stakeholder environments, and execute with minimal oversight.

Approximately 75% of this role will focus on T-1 event social strategy and execution, with the remaining 25% supporting broader social strategy initiatives across the team during non-event periods. This includes opportunities to collaborate with SAP solution social strategists and contribute to additional high-impact programs.

Key Responsibilities:

T-1 Event Social Strategy & Execution (Primary Focus)

• Own and execute social strategy for Tier-1 third party events end-to-end (pre-, during, and post-event)

• Lead channel management, stakeholder communications, content planning, and performance reporting

• Partner closely with global events teams, agencies, and cross-functional stakeholders to develop scalable social assets and templates

• Act as a strong advocate for social-first thinking across event planning cycles, influencing content development and storytelling

• Collaborate with internal teams (marketing, brand, PR, content, paid media, and comms) to ensure alignment and amplification across channels

• Support social listening, moderation, employee advocacy, and regional editorial planning

• Support the broader T-1 events portfolio during peak SAP-owned event periods, partnering closely with the T-1 events lead to ensure continuity and coverage across all events

Broader Social Strategy Support (Secondary Focus)

• Provide flexible, as-needed support across the social strategy team outside of peak event cycles

• Collaborate with SAP solution social strategists on various initiatives and campaigns

• Contribute to team-wide priorities, helping scale best practices and drive consistency across programs

Qualifications

• 4-6+ years of experience in social media, with strong exposure to event marketing (B2B preferred)

• Proven ability to independently manage complex workstreams and deliver high-quality output with minimal direction

• Strong project management skills with the ability to prioritize across multiple stakeholders and tight timelines

• Experience working cross-functionally in large, matrixed organizations

• Excellent communication and copywriting skills, with a strong understanding of social media best practices

• Comfortable operating in a fast-paced environment and stepping in where needed to support team priorities