Consumer Marketing Specialist

Key Responsibilities:

• Strategic Collaboration: Partner with sales teams to develop and execute marketing strategies that align with brand and business objectives across Mass, Club, and Automotive customer segments.
• Campaign Leadership: Lead and participate in key customer planning meetings, presentations, tradeshows, and training sessions to drive brand awareness and product promotion.
• Budget Management: Oversee and manage trade marketing budgets for Mass, Club, and Automotive channels, ensuring efficient allocation and utilization.
• Creative Development: Assist in the creation of marketing materials, including flyers and other collateral, to support promotional activities.
• Market Analysis: Conduct research to understand consumer behavior, market trends, and competitor activities to inform marketing strategies.
• Reporting: Provide regular updates and reports on campaign performance, budget expenditures, and market insights to stakeholders.

Qualifications:

• Experience: Minimum of 2 years in marketing, with a preference for experience in retail marketing.
• Skills: Strong analytical, project management, time management, collaboration, and communication skills.
• Independence: Ability to work autonomously, taking ownership of responsibilities and driving decisions with a high degree of accountability.
• Collaboration: Experience working in a matrix organization, fostering collaboration across functions and business units.

Preferred Qualifications:

• Industry Experience: Background in retail customer marketing and brand marketing.
• Sector Knowledge: Familiarity with the Home Professional business sector.