Product Marketing Manager

At RadarFirst, we’re empowering organizations to make smart, confident decisions in a rapidly evolving regulatory landscape. We're looking for a strategic yet hands-on Product Marketing Manager who is passionate about innovation, thrives in a collaborative environment, and is excited to help us scale our impact across a fast-evolving, regulated market. If you’re energized by connecting products to people through compelling narratives and go-to-market precision, we’d love to meet you.

This role blends creative product storytelling with strong cross-functional execution. You’ll play a pivotal role in connecting what we build to how we position, launch, and grow it in the market. You’ll also leverage AI-driven marketing tools and experimental approaches to surface insights, test messaging, and scale engagement. Ideal candidates will bring a balance of technical curiosity, customer empathy, and a deep commitment to driving value through purposeful innovation.

This position can be based out of our HQ in Portland, OR, or remote from anywhere in the U.S.

Essential Responsibilities & Duties:

Lead Impactful Product Launches

• Own go-to-market planning and execution for new products, MVPs, betas, and feature rollouts.

• Build and deliver differentiated narratives and launch strategies that translate product capabilities into market-ready messaging.

• Collaborate with Product and Engineering to ensure technical accuracy and credibility in messaging.
  Apply innovative GTM tactics and lean experimentation frameworks to amplify launch impact.

Drive Adoption and Customer Value

• Partner with GTM teams to drive usage, engagement, and value realization post-launch.

• Manage enablement materials, onboarding content, and campaign strategies that support the full adoption lifecycle.

• Analyze adoption data and usage trends to continuously refine positioning and growth efforts.

• Experiment with AI-enabled customer segmentation, onboarding content, or messaging optimization tools to improve adoption velocity.

Bridge Insights with Product Strategy

• Engage directly with customers, Sales, CS, and Onboarding teams to surface real-world insights.

• Shape product messaging and roadmap input using feedback from strategic accounts and high-impact use cases.

• Use field input and AI-powered tools (e.g., call summaries, sentiment analysis, voice-of-the-customer) to shape messaging and guide roadmap influence.

• Support demo strategy and represent products at customer briefings, launch events, and innovation sessions.

Develop Messaging & Enable Internal Teams

• Develop and maintain compelling, persona-driven messaging frameworks that evolve with the market and reflect technical product depth.

• Shape full-funnel content and in-market messaging that aligns with target personas, use cases, and product value propositions.

• Develop and scale sales enablement tools, including pitch decks, battlecards, ROI calculators, and objection handling guides, to equip cross-functional teams.

• Leverage AI-driven tools to streamline content development, validate message resonance, and extract actionable customer insights.

• Lead internal activation efforts to align and enable Sales, Presales, CS, and Onboarding teams.

Lead with Purpose and Market Awareness

• Deliver product-focused thought leadership at events, customer sessions, and with analysts.

• Identify emerging trends, strategic partnership opportunities, or whitespace through both market research and AI-enhanced competitive intelligence tools.

• Contribute to early-stage innovation efforts by collaborating closely on new AI-driven product development and GTM readiness.

Qualifications:

• 5+ years of experience in Product Marketing, preferably in SaaS or B2B tech environments.

• Experience launching and scaling B2B software products, from MVP through scale.

• A knack for translating complex technical concepts into simple, customer-facing value propositions.

• Strong storytelling ability, with an ability to simplify technical complexity for buyers, and a curiosity-driven mindset.

• Hands-on experience with product launches, messaging, and sales enablement, particularly with AI-driven solutions

• Ability to thrive in a fast-paced, collaborative environment with high expectations and high trust.

• Comfort engaging with cross-functional teams and external stakeholders, including customers.

• Interest or experience in privacy, compliance, or security is a strong plus.

Who We Are

At RadarFirst, our mission is to solve complex data privacy challenges with innovation. We are revolutionizing incident response management using automated, smart, and purpose-built SaaS technology. RadarFirst is a pioneer in the privacy field, recognized for its innovation with multiple patents and high-profile industry awards. Our customers include some of the nation’s largest healthcare, insurance, financial, and government organizations.

Our Values

Respect & Candor

Inclusion & Innovation

Integrity & Empathy

Why Join RadarFirst?

At RadarFirst, our team is filled with smart, thoughtful, and forward-thinking contributors who are experts at what they do.  Our culture of innovation and trust is paramount to our success. We work hard, but we also encourage and support a healthy work/life balance. We offer a generous package of benefits and perks that make RadarFirst a great place to work, including:

• Comprehensive benefits that include medical and dental, 401k, Life and Disability insurance, a generous flexible time off policy, paid holiday time, 12 weeks paid parental leave, plus flexible spending accounts for medical, dependent care, and commuter expenses

• Community outreach programs to encourage giving back to our community both as a group and individually

• Commitment to anti-racism work and accountability to our short-term and long-term equity & inclusion action plan

RadarFirst is a community-first organization, operating on a hybrid model. We actively support all employees working in the way they need. For those who wish to work from the office, these are some features of our downtown Portland office:

• On-site amenities such as indoor bike racks, showers, lockers, and gym facilities

• Casual work environment in an ideal central location, close to great food, shopping, and transportation options

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

The salary range for this role is $120,000-$130,000 a year.