Senior Digital Marketing Specialist

Description

Why Work for Us?

Workplace well-being is more important than ever. We are the winner of the 2018, 2019, 2020, 2021, 2022, 2023 and 2024 Best and Brightest Companies to Work for In The Nation. We have also won the 2020 Best Places to Work Award, Minneapolis/St. Paul Business Journal.

Our employees benefit from a competitive benefits package that includes paid time off (PTO), parental leave, paid holidays, insurance (medical, dental, vision, life, STD, LTD), flexible schedules_,_ a 401k program with company match, and profit sharing. Insurance benefits effective on the 1st of the month following hire.

At R3 Continuum, we believe our differences don’t divide us but teach us. R3 Continuum eagerly embraces diversity and is a committed Equal Opportunity Employer to all qualified applicants, ensuring individuals will not be discriminated against based on any protected classifications.

Join a company dedicated to helping people and organizations be more resilient and thrive.

Position Summary

The Senior Digital Marketing Specialist will lead the execution of digital campaigns that drive brand awareness, customer engagement, and revenue growth. Key responsibilities include managing social media channels, executing paid media campaigns, optimizing website performance, leading SEO strategy, and overseeing our CRM system.

Essential Functions

• Develop and execute integrated digital marketing strategies across paid, owned, and earned channels (e.g., SEO, SEM, email, social media, display, and content marketing).
• Manage and optimize paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to maximize ROI and lead generation.
• Oversee website performance and user experience, including SEO strategy, content updates, and conversion rate optimization.
• Create and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Analyze and report on campaign performance using tools like Google Analytics, HubSpot, or similar platforms; provide actionable insights and recommendations.
• Collaborate cross-functionally with content, design, sales, and product teams to align messaging and ensure brand consistency.
• Stay current on digital marketing trends, tools, and best practices to continuously improve strategy and execution.
• Own the configuration and optimization of CRM for campaign execution, lead nurturing, and reporting, including the design and implementation of automated workflows, segmentation strategies, and ABM campaigns.
• Communications

Secondary Functions

• Participate in department and company meetings, as requested
• Perform other duties as assigned

Requirements

Required Skills/Abilities:

• Exceptional communication, collaboration, and analytical skills.
• Ability to manage multiple projects with precision and agility.
• Strong writing, editing, and content strategy skills.
• Excellent organizational and project management skills with the ability to manage multiple priorities.
• Highly creative and strategic with excellent analytical abilities.
• Can confidently establish priorities based on workload, focusing on attention to detail and accuracy
• Capacity to analyze and problem-solve issues
• Ability to operate successfully with strategic and tactical level issues and to effectively manage multiple and diverse issues; good judgment with the ability to make timely and sound decisions based on data and business acumen
• Advanced computer skills
• Embodies the core values of R3 Continuum
• Excellent time management skills with a proven ability to meet deadlines.
• Ability to function well in a high-paced and at times stressful environment.

Education & Licensing

• Bachelor’s degree in Marketing, Mass Communications, Business, or a similar field or experience in lieu of degree required.

Experience

• 5+ years of experience in digital marketing, with a proven track record of managing successful campaigns, required.
• Proficiency in digital tools and platforms such as Google Ads, Google Analytics, SEO tools (e.g., SEMrush, Moz), email marketing platforms, and CMS systems, required.
• Proven expertise in HubSpot or similar CRM/marketing automation platforms, required.
• Deep understanding of SEO/SEM, social media strategy, and website optimization, required.
• Experience in B2B or professional services marketing, preferred.
• Background in managing brand consistency across internal and external channels, preferred.
• Familiarity with account-based marketing (ABM) strategies, preferred.

Physical Work Requirements

Work is generally sedentary in nature but may require standing and walking for up to 10% of the time. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. Work is generally performed within an office environment, with standard office equipment available.

The starting pay range for this position is $59,115 - 66,250 per year. The position’s pay range represents the national average pay for similar roles. R3 considers factors such as (but not limited to) experience, internal pay equity and other business considerations when extending an offer.

All applicants must reside in the United States. Employment contingent on a successful background check, work history verification, reference checks, and signing a non-disclosure agreement.

R3 Continuum is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. For individuals with disabilities who would like to request an accommodation, please contact our Human Resources department at hr@r3c.com_._