Senior Graphic Designer- B2B/ SaaS

We are looking for a Senior Graphic Designer to drive visual storytelling and elevate our brand presence across digital channels. This role will play a critical part in content amplification, brand building, and pipeline generation by creating high-impact, conversion-driven design assets. You will work closely with marketing, product, and leadership teams to design compelling visuals that support campaigns, improve user experience, and strengthen brand consistency.

JOB OVERVIEW:

Creative Design & Content Amplification

● Design a wide range of marketing assets including:

● Emailers, PDFs, flipbooks, one-pagers

● Social media creatives, infographics, GIFs, and short videos

● eBooks, whitepapers, blogs, and success stories

● Create visually engaging assets to amplify content reach and drive organic traffic

Campaign & Marketing Design

● Design assets for:

● Case studies and customer success stories

● Webinar campaigns (graphics, banners, landing visuals)

● Blog graphics and social media promotion

● Create high-converting landing pages, CTAs, email templates, and digital ads to support

pipeline generation

Website & UX Design

● Collaborate with cross-functional teams to:

● Improve website navigation, layout, and user experience

● Redesign web pages and landing pages for better engagement and conversions

● Contribute to website mockups, UI improvements, and ongoing optimization

Branding & Visual Identity

● Maintain and evolve brand guidelines across all design assets

● Ensure consistency in visual identity across platforms and campaigns

● Stay updated with design trends, competitor activity, and industry benchmarks

Collaboration & Process Optimization

● Work closely with marketing and content teams to:

● Plan and execute design timelines aligned with campaigns

● Streamline design workflows to improve efficiency and reduce back-and-forth

● Actively contribute to brainstorming sessions for campaigns, social strategy, and product

marketing

Cross-Functional & Internal Support

● Support internal design needs including:

● Email signatures, stationery, and branding assets

● New hire requirements and internal communications

● Assist teams with design requirements for ongoing projects and initiatives

Data-Driven Design

● Use data and performance metrics to:

● Continuously improve campaign performance through iterative design

Key Requirements

● 6–10+ years of experience in graphic design, preferably in B2B SaaS or tech environments

● Strong portfolio showcasing marketing, branding, and digital design work

● Expertise in tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva

● Experience in website design, landing pages, and UI/UX principles

● Basic knowledge of video editing and motion graphics is a plus

● Strong understanding of branding, typography, and visual storytelling

● Experience working with marketing and growth teams

What We’re Looking For:

● Creative thinker with a strong eye for detail

● Ability to translate business goals into impactful visual designs

● Strong collaboration and communication skills

● Ability to manage multiple projects in a fast-paced environment

● Proactive and ownership-driven mindset