HubSpot Specialist – Marketing Operations

JD - HubSpot Automation Specialist - Marketing Operations

REPORTING: This position will report to VP of RevOps

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

PAN India

SHIFT TIMINGS: 02:00 pm to 11:00 pm IST

POSITION: HubSpot Specialist - Marketing Operations

Responsibilities

We seek a talented HubSpot Specialist with expertise in Salesforce to join our team and help optimize our marketing operations. You will play a crucial role in managing and enhancing our HubSpot platform, ensuring seamless integration with Salesforce, and optimizing marketing automation processes. Your expertise will help us improve lead management, data accuracy, and overall campaign effectiveness. Key Responsibilities:

HubSpot Management: Administer and optimize HubSpot marketing automation processes. Create and manage workows, email campaigns, and lead nurturing programs. Develop and maintain dashboards and reports to track key metrics and performance.

Salesforce Integration: Implement and manage API integrations between HubSpot and Salesforce to ensure smooth data ow. Troubleshoot and resolve integration issues, ensuring data consistency across platforms. Collaborate with development teams to customize and enhance integration functionalities.

Marketing Automation and Campaign Management: Design and execute marketing automation strategies to improve lead generation and conversion. Analyze campaign performance and adjust strategies based on data insights. Implement and manage Pardot integration, if applicable, to enhance marketing efforts.

Collaboration and Support: Work closely with sales, marketing, and IT teams to align strategies and achieve business goals. Provide training and support to team members on HubSpot and Salesforce best practices. Stay updated on industry trends and emerging technologies to recommend improvements.

Other Related Duties As Needed. WHAT YOU WILL DO

Develop, customize, and optimize workows, automation, and integrations in HubSpot and Salesforce. Manage integrations between HubSpot, Salesforce, and other marketing/sales tools. Ensure seamless data synchronization, integrity, and reporting across platforms. Collaborate with marketing and sales teams to implement automation strategies, lead scoring models,

and campaign tracking. Create and maintain documentation for HubSpot and Salesforce congurations, workows, and best

practices. Troubleshoot and resolve technical issues within the marketing automation ecosystem. Train internal teams on best practices and system functionalities. Assist in data migration, cleanup, and enrichment activities to maintain database health. Stay updated on industry trends, platform updates, and emerging technologies.

Required Skills & Qualifications

Bachelor’s degree in marketing, Business, Information Technology, or a related eld; or equivalent certications.

5+ years of proven experience managing HubSpot CRM and marketing automation platforms. Strong experience with Salesforce API integrations and data management. Excellent analytical skills with the ability to interpret data and provide actionable insights. Strong problem-solving skills and attention to detail. Preferred Skills: HubSpot certication(s), Salesforce certication(s), or experience with Salesforce

Development. Experience With Additional Marketing Automation Tools Or Platforms.

6+ years of experience with Salesforce.com APIs (REST and Bulk), Salesforce.com conguration including but not limited to workows, data validations, import tools, security & sharing, Visualforce pages, and Apex, salesforce.com, SOQL, and SOSL query language

Excellent communication and collaboration skills.