Growth Marketing Manager

WHAT YOU WILL DO:

Growth Strategy & Demand Generation:

● Develop and execute a data-driven growth strategy across the entire customer funnel — awareness, acquisition, activation, engagement, and retention.

● Own demand generation programs across paid, organic, SEO, content syndication, partnerships, and outbound support initiatives. Partner closely with Sales and RevOps to drive high-quality MQLs, SQLs, and pipeline contributions.

● Design and run A/B tests and growth experiments to continuously optimize conversion rates across channels.

● Identify new growth opportunities through market research, customer insights, and funnel analytics.

Performance Marketing & Channel Ownership

● Own and scale performance marketing programs, including paid search, paid social, display,

retargeting, review platforms, and marketplaces.

● Manage budgets, forecasting, ROI modeling, and performance optimization.

● Lead SEO and content-led growth initiatives in partnership with Content and Product Marketing

teams.

● Build and optimize conversion funnels across landing pages, website, email journeys, and product onboarding.

Lifecycle Marketing & Funnel Optimization

● Own lifecycle marketing programs across lead nurturing, onboarding, activation, upsell, cross-sell, and retention.

● Develop and execute automated workflows using marketing automation platforms.

Optimize trial and freemium conversion funnels (if applicable).

● Partner with Customer Success to improve product adoption, engagement, and renewal rates.

Analytics, Reporting & Optimization

● Own growth reporting dashboards and KPIs including CAC, LTV, MQL → SQL → Customer conversion rates, pipeline coverage, and ROI.

● Analyze funnel performance, identify bottlenecks, and implement improvements.

● Establish a structured experimentation and growth optimization framework.

REQUIRED SKILLS & QUALIFICATIONS:

● Bachelor’s degree in Marketing, Business, Economics, or a related field.

● 9+ years of experience in growth, demand generation, or performance marketing roles within B2B SaaS companies targeting the US market.

● Proven track record of driving revenue-impacting growth initiatives.

● Deep expertise in marketing automation, CRM, analytics, and performance marketing platforms such as HubSpot / Marketo, Salesforce, Google Analytics, Segment, Amplitude, Mixpanel, and paid media platforms.

● Strong analytical mindset with hands-on experience in A/B testing, CRO, funnel optimization, and

attribution modeling.

● Excellent communication and stakeholder management skills.

PREFERRED SKILLS & QUALIFICATIONS:

● Experience in PLG (Product-Led Growth) motion and trial-based SaaS models.

● Background in high-growth startup or scale-up environments.

● Experience in account-based marketing (ABM) and enterprise sales support.

● Familiarity with RevOps alignment and GTM optimization frameworks.

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote