We’re seeking a Senior Manager, Shopify & Performance Marketing to own strategy, execution, and optimization across all direct-to-consumer (DTC) channels. This role will lead paid media, lifecycle marketing, and creative optimization to drive customer acquisition, retention, and lifetime value across our branded sites.

What You’ll Do

Lead multi-channel performance marketing across paid social, search/Shopping, display, influencer, affiliate, email, and SMS.
Own the DTC P&L, managing budgets, forecasting, and channel performance to maximize ROI.
Build and optimize customer lifecycle programs — acquisition, retention, win-back, and loyalty — to grow repeat rate and LTV.
Partner with creative, eCommerce, and brand teams to align campaigns with promotions and product launches.
Oversee A/B testing, analytics, and reporting, translating insights into clear actions.
Manage and mentor internal team members and agency partners to high standards of delivery and continuous improvement.
Evaluate and evolve our Shopify-based marketing tech stack, ensuring best practices in measurement, automation, and attribution.

Who You Are

7+ years of DTC or eCommerce growth experience.
Proven success managing multi-channel paid media and lifecycle marketing at scale.
Strong grasp of key metrics — CAC, CVR, ROAS, LTV, cohort analysis — and how to act on them.
Hands-on familiarity with Shopify, analytics tools, marketing automation, and attribution platforms.
Analytical, creative, and collaborative — able to lead both strategy and execution.
Bachelor’s degree in Marketing, Business, or related field; MBA a plus.

Offer

Base salary up to $150K.
Bonus potential.
401K with company match.
Health, vision, dental insurance.
15d PTO.

Please note we can only consider applicants from the following states: Alabama, Colorado, Florida, Georgia, Illinois, Massachusetts, Minnesota, North Carolina, Nebraska, New York, Ohio, South Carolina, Texas, Vermont, and Wisconsin.