Client Loyalty Marketing Manager

Job Description

R1 is the leading provider of technology-driven solutions that transform the patient experience and financial performance of hospitals, health systems and medical groups. We are the one company that combines the deep expertise of a global workforce of revenue cycle professionals with the industry’s most advanced technology platform, encompassing sophisticated analytics, AI, intelligent automation, and workflow orchestration.

Reporting to the Director of Client Marketing, the Client Loyalty Marketing Manager is a results-oriented B2B marketer, responsible for developing and executing marketing strategies that enhance client loyalty and drive business growth. As the Loyalty Marketing Manager, you will play a pivotal role in strengthening client engagement by creating and managing campaigns while collaborating with cross-functional teams to deliver impactful content and programs that resonate with our clients and support their needs.

Key Responsibilities:

• Lead creation and execution of monthly newsletters, including identifying content, managing the project across team members and analyzing results.
• Utilize data-driven insights to understand campaign performance and identify areas for improvement in campaigns and the loyalty program overall.
• Develop and administer webinars for the Client and Performance Marketing teams, ensuring flawless execution.
• Work with subject matter experts to compile materials for continuing education certification of content and manage the application process through third party vendor.
• Collaborate with the Content and Performance Marketing teams to develop email campaigns promoting new content and subscriptions to the loyalty program.
• Partner with the Performance Marketing team to align on new content development needs.
• Engage with the Social Media team to promote content and create specialized assets for social channels.
• Deliver enablement resources to client teams to assist them in effectively promoting new content.
• Set clear campaign objectives and proactively recommend changes to campaigns as needed.
• Use project management tool to manage all projects effectively and on time.

Experience and Skills:

• Education: Bachelor’s degree
• Minimum of 5 years of relevant experience, preferably in B2B Marketing
• Proficiency with marketing automation platforms (e.g., Pardot, Hubspot)
• Experience managing and executing email marketing campaigns
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Ability to effectively build and manage cross-functional relationships
• Excellent communication and organizational skills
• Analytical skills, with experience in exploring data, drawing conclusions, and creating actionable recommendations
• Proactive and forward-thinking approach to continuous improvement
• High proficiency in MS Office