Digital Marketing & Growth Specialist — SEO, Google Ads & Meta Ads

Location: Mohali, Punjab

Work arrangement: Initially work from home; office-based or hybrid work in Mohali may be introduced later

Employment type: Full-time preferred

We are looking for a skilled and hands-on Digital Marketing & Growth Specialist who can manage the complete online marketing of a growing Australian service business.

The right candidate should be able to plan, execute, track and improve campaigns—not only prepare reports.

Key Responsibilities

• Manage and optimise Google Ads campaigns

• Monitor budgets, bidding, search terms, negative keywords, conversions and cost per lead

• Manage Facebook and Instagram advertising campaigns

• Plan and implement on-page, technical and local SEO

• Perform keyword research and map keywords to the correct website pages

• Build genuine, relevant backlinks through outreach, citations and digital PR

• Manage and optimise Google Business Profiles

• Improve website content, landing pages, forms and conversion rates

• Work with WordPress and make basic website content updates

• Manage GA4, Google Tag Manager, Google Search Console and conversion tracking

• Create ad copy, social media content, website content and marketing offers

• Track phone calls, enquiries, bookings and lead quality

• Research competitors and identify new growth opportunities

• Prepare clear weekly reports showing work completed, results and next priorities

Required Skills

• Practical experience in SEO, Google Ads and Meta Ads

• Strong understanding of backlink building and off-page SEO

• Experience generating qualified leads for service businesses

• Knowledge of local SEO and Google Business Profile optimisation

• Experience with WordPress, GA4, Google Tag Manager and Search Console

• Ability to set up and troubleshoot conversion tracking

• Good written English and communication skills

• Strong attention to detail

• Ability to work independently and take ownership of results

• Honest, organised, proactive and performance-focused approach

Experience working with Australian, UK, US or Canadian businesses will be highly regarded.

Performance Will Be Measured By

• Qualified customer enquiries

• Confirmed bookings or sales

• Cost per qualified lead

• Google Ads and Meta Ads performance

• Organic ranking and traffic growth

• Backlink quality

• Local search visibility

• Website conversion rate

• Tracking accuracy

Working Requirements

• The role will initially be work from home

• Candidate should be based in or near Mohali, Chandigarh or Panchkula

• Must have a reliable computer, internet connection and quiet working environment

• Availability during agreed working hours is required

• The candidate may be required to work from a Mohali office in the future

How to Apply

Please include:

• A short introduction

• Your total digital marketing experience

• Examples of SEO, Google Ads or Meta Ads results

• Websites or campaigns you have previously managed

• Backlink-building methods you use

• Marketing tools and platforms you are experienced with

• Current location

• Availability to start

• Current and expected salary

Please do not send a generic application. Applications with real examples, screenshots, case studies or measurable results will be given priority.