Marketing Director

Title: Director of Marketing

Company: QuickLaunch

Location: Remote

Reports to: President

About QuickLaunch:

QuickLaunch is a leading provider of Identity and Access Management (IAM) solutions purpose-built for higher education. We empower institutions to streamline user access, enhance security and enable seamless digital experiences for students, faculty and staff. Trusted by hundreds of colleges and universities, QuickLaunch helps reduce IT workload, lower costs and improve user satisfaction across campus ecosystems.

Role Overview:

QuickLaunch is looking for a hands-on, data-driven Director of Marketing to drive demand generation, product marketing and campaign execution across our core higher education audience. This role is ideal for a performance-oriented marketer with experience in B2B SaaS, and a deep working knowledge of HubSpot, Integrations, IAM and the unique dynamics of higher ed IT decision-making.

This is a player / coach role focused on building pipeline and elevating brand awareness through integrated campaigns, digital channels and product-focused content.

Key Responsibilities:

Marketing Execution & Campaigns

• Plan and execute integrated campaigns to drive awareness, generate qualified leads, and support pipeline goals for our IAM and Integrations solutions.
• Manage HubSpot workflows, email marketing, lead scoring, and campaign performance tracking.
• Build and execute SEO/SEM strategies to increase inbound visibility and organic lead volume.
• Collaborate with external vendors, designers, and content creators to produce high-quality assets (landing pages, case studies, whitepapers, emails, etc.).

Product Marketing

• Translate technical product capabilities into clear, compelling messaging tailored to IT administrators, CIOs, and security stakeholders in higher education.
• Maintain a strong understanding of QuickLaunch’s product roadmap, integrations, and positioning within the IAM landscape.
• Develop product collateral, battlecards, competitive matrices, and sales enablement tools.

Demand Generation & Funnel Management

• Own top-of-funnel growth and lead nurturing strategies; continuously test and optimize tactics to improve conversion rates.
• Work closely with Sales to align campaign efforts with territory priorities and provide sales-ready leads.
• Implement targeted account-based marketing (ABM) campaigns to engage strategic institutions.

Event & Partner Marketing

• Support the planning and promotion of industry events, webinars, and conferences relevant to the higher education space.
• Collaborate with technology partners and resellers to co-market solutions and expand reach into shared accounts.

Analytics & Reporting

• Define and track KPIs across marketing channels (CAC, MQLs, SQLs, pipeline influence, etc.).
• Monitor HubSpot dashboards and campaign analytics to report on ROI and recommend optimizations.
• Provide monthly performance updates and insights to leadership.

Qualifications:

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 6–8 years of marketing experience, with at least 5 years in B2B SaaS, preferably in EdTech or cybersecurity / IAM.
• Experience marketing to higher education institutions (especially IT buyers).
• Expert in using HubSpot across the GTM lifecycle

Skills & Competencies

• Strong writing and content development skills with the ability to simplify complex technical concepts.
• Detail-oriented, highly organized, and comfortable managing multiple campaigns simultaneously.
• Familiarity with higher ed buying cycles, procurement processes, and persona-based targeting.
• Understanding of the identity and access management (IAM) market, including key terminology and competitors.
• Analytical mindset and self-starter mentality; thrives in fast-paced, resource-constrained environments.