Senior Marketing Director

An Amazing Career Opportunity for a Senior Marketing Director

This position can be remote located in the US.

Who are we? At Questex, you can make an impact by helping suppliers and buyers connect more efficiently and effectively. Questex is a leading global events, media, and business information company, yet we are still a place where your voice is heard, and your ideas are appreciated. So, you can make an immediate difference in our success while advancing your career.

Questex drives business forward through a rich engagement platform centered on leading events and surrounded by data insights and digital communities.

Check us out here: www.questex.com

Questex is hiring for an energetic, experienced senior marketing professional to lead our marketing team focused on the Hospitality businesses. This role will be responsible for the strategy and execution of critical marketing activities across a range of products, using a variety of channels to reach and nurture audiences.

As our Senior Marketing Director, you’ll support Questex’s success by:

• Manages a team of marketers, assigns and manages workloads, advises on prioritization of tasks and trains team members.
• Partners with Management, sales, production and VP/Market Leader to write and implement strategic and tactical plans which match the expectations of the company; increase number of sponsors for in person events, drive subscribers to newsletters and traffic to websites, support/grow paid and complimentary attendees, sponsors and submissions for award programs; increases revenue; meets or exceeds quality expectations.
• Identifies marketplace trends and potential product development avenues for digital, event and conference revenue growth – help with new product launches, working with audience development team to identify key audience targets.
• Works with team members to plan and manage execution of all marketing and communications including but not limited to: e-blasts, social media, online advertising, press releases, and supports sales teams in sales lead generation efforts.
• Works with VP/Market Leader, event leaders and other Management team to conduct pricing analysis and set product pricing accordingly.
• Works with team to manage marketing spend budget to ensure maximization of ROI.
• Works with internal design team to ensure all marketing communications, websites and more are in alignment with brand positioning.
• Manages team customer service initiatives including assigning incoming inquiries to relevant team members, managing and overseeing team schedule for managing live chat, and more.
• Conducts ongoing competitive market and industry analysis.
• Tracks all team marketing campaigns and works with them on recommendations for ongoing improvements.
• Manages third-party vendor relationships (outside advertising, telemarketing) and ensures that promotional materials are on message, delivered on time and are within budget.
• Travels and attends events and/or meetings as required.

We’re looking for an individual to lead the marketing team, who will be integral to driving revenues from sponsorships, advertising, marketing services and attendees. The Senior Director of Marketing develops and manages the marketing budget, creative strategy, messaging, and works with product and sales on pricing strategies. Works closely with team management, sales, production and centralized support groups to ensure maximum clarity on value proposition, competitive edge, and go-to-market strategy.

Job Purpose

• Delivers all revenues from attendees for in person events
• Instrumental in designing sponsorship/advertising collateral and campaigns to help sales team drive sponsorships and advertising revenues.
• Works with the Market Leader and audience development team to define and drive the strategy for the editorial products (newsletter subscribers, website traffic, building audience funnel, etc).
• Liaise with sales, production/editorial, operations, database teams, design teams, finance and other internal resources as needed.
• Liaise with external client groups: existing and prospective customers, 3rd party vendors, and partners.
• Bachelor’s degree in management, marketing, communication, or related field
• 10+ years of experience in a B2B or B2C marketing environment – preferably with both digital media and events experience
• 5+ years of management experience – managing team members and overall workload
• Prior experience in events, media, investment, commercial real estate, financial services and/or hospitality
• Strong written and verbal skills, confident working with internal and external clients via email and phone; friendly, positive, service-oriented personality
• Attention to detail; diligent, proactive, organized, accountable, analytical, highly motivated team player, with strong project management skills
• Quick learner of new technologies, tools, and processes with ability to thrive in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines
• Preferred experience in HTML, Adobe Photoshop and with marketing automation software or email service providers
• Strong working knowledge of the entire Microsoft Office Suite (specifically excel)
• Be a results-driven team player with a strong desire to exceed expectations

Who You Are As a Team Member

• You proactively seek to adopt and implement diversity into your work, including valuing diverse backgrounds, experiences and thinking. You also embrace creating and nurturing a culture of diversity, inclusion, and belonging.
• Exceptional communication skills, both written and verbal.
• Strong team player and ability to work well with others.

Why Apply?

• Why we are here:  Helping people live longer and live better by focusing on the Experience Economy.
• What we do:  We connect buyers and sellers.
• How we do it:  Easy to work with. We deliver superior results. Provide world-class experiences.
• Our DNA is our guiding principles:  Collaboration, Honesty & Transparency, Curiosity, Growth, Fun, Purpose Driven

OUR CULTURE

At Questex, we listen to each other and to our customers. And we have fun in a fast-paced, vibrant and supportive environment. We’re big on ideas, not on rigid processes, rules or org charts. We know that life can be unpredictable, so we’re flexible and adaptable to change.

YOUR INITIATIVE

At Questex, you will join a fast-growing company of bright and ambitious but easygoing people from a diversity of professions, experiences and backgrounds. We keep it real. Like to take the lead? Go for it! We encourage innovative thinking and action. Whether you like to create things, manage things or sell things, you can make your mark at Questex.

Our Rewards/What We Offer

Questex celebrates the contributions of every member of our team by providing a dynamic and caring work environment, competitive benefits package designed to ensure our employees physical and mental health are top priority.

The expected base salary for this position ranges from $130,000 to $150,000 which includes base plus revenue incentive bonus. Salary offers are based on a broad scope of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market, geographic and organizational factors are also considered. The following Benefits are available

• Vacation - 15-20 days depending on years of service
• 12 Paid Holidays
• FitOn Health, access to a leading digital wellness platform that offers premium in person and online classes
• Health and Welfare Benefits (medical, dental, vision, life, and others)
• Cariloop Membership Program to help support employees with the complexities of caregiving
• Parental Leave
• Online Educational Learning Library of over 16,000 courses for employees to enhance and develop their skills
• Access to Mental Health Resources-Talkspace, & Ginger Virtual Behavioral Health
• 401k, with Matching Contributions to include educational webinars sponsored by our 401K partner
• Mission-driven culture with an enthusiastic, professional team
• Work-life balance
• Discounts through various partnerships

DEI Mission

Our mission is to create inclusive experiences and opportunities for all, empowering individuals and communities, ensuring that everyone can see themselves represented in our offices, virtual spaces and our work.

With offices in Washington D.C., Singapore, and United Kingdom and a grand span of remote locations in the US, we are always on the lookout for talented people to join our team.

Questex is an Equal Opportunity Employer –Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation/ Gender Expression/Age/Military or Veteran Status/Citizenship Status, or other protected characteristics under federal, state, or local law. Please note: Questex is unable to provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship now or in the future.