About Quantified Media
Quantified Media is a performance marketing group specializing in direct-response campaigns across multiple channels. We are on the lookout for an AI-savvy, creative, and data-driven Marketing Strategist to help us scale further.
Our Culture & Approach:
- Fast-Paced & Hands-On: We execute high-budget campaigns without layers of bureaucracy.
- Test & Iterate: We embrace rapid testing and data-driven optimizations to reach aggressive growth targets.
- Cutting-Edge: We explore new technologies, including advanced AI tools, to stay ahead of industry trends.
Key Responsibilities
Multi-Channel Media Buying
- Plan, launch, and optimize campaigns on platforms like Facebook, Google, TikTok, etc.
- Manage large budgets with a focus on hitting ROI and scaling successful channels.
Creative Strategy & Copywriting
- Conceptualize campaign angles and create compelling ad assets using proven direct-response principles
- Write and iterate on ad copy, headlines, landing pages, and marketing emails.
AI-Powered Campaign Production
- Use generative AI tools (like ChatGPT, Midjourney, etc.) to rapidly develop test creatives, variations, and messaging.
- Continuously evaluate and adopt emerging AI technologies to streamline processes.
Data Analysis & Optimization
- Track and interpret KPIs (CPA, ROAS, LTV, etc.) to drive decision-making.
- Implement systematic A/B testing, multivariate experiments, and funnel analyses.
- Suggest improvements to landing pages, ads, and overall user journeys based on data insights.
Cross-Functional Collaboration
- Work directly with the team (strategists, media buyers, creative freelancers) to align on campaign goals.
- Take ownership of end-to-end marketing initiatives—from ideation to post-campaign analysis.
Identify New Growth Opportunities
- Research emerging platforms, untapped audiences, and contrarian approaches.
- Experiment with innovative strategies that push beyond conventional marketing playbooks.
What We’re Looking For
Proven Experience
- 3+ years of hands-on media buying and performance marketing for large budgets.
- Track record of scaling campaigns effectively across major ad platforms.
Creative & Analytical Skill Set
- Solid copywriting expertise—able to craft direct-response headlines and persuasive hooks.
- Strong analytical mindset—proficiency in analyzing complex data sets and translating insights into action.
AI Fluency
- Familiarity with using AI tools to generate creative concepts, copy variations, and conduct rapid testing.
- Eagerness to stay at the forefront of new AI-driven marketing technologies.
Entrepreneurial Mindset
- Comfort with ambiguity and autonomy in a small, high-impact team.
- Proactive problem-solver who thrives under pressure and tight deadlines.
Excellent Communication
- Clear written and verbal communication skills for coordinating with internal team members and external partners.
- Ability to articulate insights, propose strategic pivots, and educate stakeholders.
Why Join Quantified Media?
- High-Impact Role: Work with a daily ad budget—your decisions directly influence revenue and scale.
- Autonomy & Speed: Enjoy the freedom to test, iterate, and pivot quickly—no red tape.
- Cutting-Edge Marketing: Experiment with advanced AI tools and direct-response tactics to stay ahead in a competitive market.
- Collaborative Culture: Join a small, driven team that values innovation, learning, and sharing success.